Carlos Manuel Maia

Strategic management of key accounts in the Iberian market, focusing on creating customized solutions for clients and maximizing profitability. Leadership of sales teams and continuous coaching, promoting their development through regular feedback and training actions, aimed at achieving goals and exceptional results. International business development, with a focus on identifying new opportunities in the Spanish and Portuguese markets, strengthening SPB Seguros' presence. Performance analysis and process optimization, ensuring rigorous KPI tracking and adjusting strategies to improve account performance.

Management of strategic accounts in Portugal, with a focus on increasing market share and improving relationships with major retailers and distributors. Development of action plans and contract negotiation, achieving substantial increases in sales and ensuring customer satisfaction. Continuous support for product development and marketing strategies, collaborating with internal teams to ensure customer needs are effectively met.

Strategic sales direction, leading the implementation of business plans for sales growth in the distribution sector. Development of new business partnerships and negotiation of international contracts, resulting in significant expansion of the client portfolio. Sales team management, focusing on individual and collective performance development, ensuring that all targets were met. Identifying and pursuing new market opportunities, driving the expansion of the business and contributing to a sustained increase in revenue. Collaborating with cross-functional teams to optimize sales processes and improve operational efficiency, resulting in enhanced customer satisfaction and retention.

Led national sales strategies for the export division, driving growth in international markets by identifying new business opportunities and fostering key relationships with global distributors. Negotiated contracts and managed international business relations, ensuring the expansion of the company's presence in Europe. Oversaw account management, providing customized solutions for clients while ensuring the timely delivery of products and services, contributing to the overall success of the sales team. Conducted market analysis to identify trends and competitive advantages, using insights to adapt the sales strategy and maintain a strong position in the industry. Implemented procurement strategies, optimizing product sourcing and supply chain processes to meet the needs of both local and international markets. Collaborated with cross-functional teams including marketing and product development to create tailored sales campaigns and promotional strategies, leading to increased market penetration.

Led sales initiatives in the Portuguese market, driving growth and increasing product sales through effective strategies and relationship-building with key clients and distributors. Developed and executed marketing campaigns, collaborating with the marketing team to enhance brand visibility and promote Nilfisk’s product offerings in the local market. Managed client relationships, ensuring high levels of customer satisfaction and loyalty while identifying opportunities for upselling and cross-selling across the product range. Coordinated product launches and promotional activities, working closely with sales teams to ensure alignment between marketing efforts and sales objectives. Analyzed market trends and customer feedback, using insights to refine product positioning, identify new market opportunities, and develop targeted sales strategies. Tracked sales performance and KPIs, providing regular reports and actionable insights to senior management to drive improvements and ensure sales targets were met.

Managed national and international product portfolios, overseeing the development, pricing, and positioning of SICA Element products across multiple markets, including Portugal and other European regions. Led product marketing strategies, collaborating with cross-functional teams to create compelling marketing materials, promotional campaigns, and digital content, driving product awareness and customer engagement. Developed pricing strategies to optimize product competitiveness, balancing market demands with profitability goals, and ensuring alignment with overall business objectives. Conducted extensive market research, analyzing consumer trends, competitor activity, and market dynamics to inform product development and strategic decision-making. Built and maintained relationships with key stakeholders in the retail and distribution sectors, ensuring effective product placement and maximized sales potential. Worked closely with international teams, aligning product strategies and marketing efforts to ensure a consistent brand message and seamless execution in global markets. Collaborated with internal teams on business planning, contributing to the development of long-term growth strategies, and ensuring that products met both local and international market requirements. Presented product strategies and updates to senior management, driving decision-making with data-driven insights and performance metrics.

Led overall business management, overseeing daily operations, financial planning, and strategic decision-making to ensure business growth and profitability. Managed key accounts and client relationships, developing long-term partnerships and ensuring the highest level of customer satisfaction in a competitive retail environment. Drove business development efforts, identifying new market opportunities, expanding the customer base, and increasing sales through targeted marketing strategies and operational improvements. Supervised human resources management, including recruitment, training, and team development, fostering a positive work culture and improving employee performance and retention. Streamlined operational processes, implementing efficiencies that reduced costs and enhanced productivity, while maintaining a high standard of service delivery. Developed and executed strategic plans for expansion, which included opening new locations and broadening the range of products offered, contributing to business diversification and increased market share.

Led national sales operations, overseeing the development and execution of sales strategies to increase market share and drive revenue growth across multiple product categories. Managed key accounts and built long-term client relationships, ensuring customer satisfaction and loyalty while identifying new business opportunities and potential sales channels. Directed sales teams, providing leadership, coaching, and training to ensure targets were consistently met and the team remained motivated and high-performing. Developed and implemented sales processes and best practices, optimizing efficiency and improving the overall customer experience. Collaborated with marketing teams to create promotional campaigns and strategies tailored to the needs of both customers and the business, enhancing brand visibility and product awareness. Monitored and analyzed sales performance, using data-driven insights to adjust strategies and improve results, ensuring that sales objectives and KPIs were consistently achieved.

Oversaw sales operations, ensuring the effective implementation of strategies and processes that drove efficiency and maximized sales performance. Led go-to-market strategy development, collaborating with senior leadership to define market entry approaches, optimize product launches, and ensure alignment with overall business goals. Managed cross-functional teams, coordinating efforts between sales, services, marketing, and logistics to ensure smooth execution of sales initiatives and the timely delivery of products to customers. Provided coaching and development to sales teams, fostering a performance-driven culture, and implementing training programs to enhance skills and achieve high standards. Analyzed market data and sales performance, identifying trends and areas for improvement, and making strategic adjustments to operations to drive sales growth and improve profitability. Optimized commercial operations, streamlining processes and systems to reduce inefficiencies, improve customer experience, and increase operational productivity. Collaborated with marketing and product teams, ensuring that sales strategies were aligned with marketing campaigns, customer needs, and competitive market trends.

Led the Micro Clínic project, managing the development and implementation of in-store technical support services, ensuring customer satisfaction through expert troubleshooting and hardware support. Coordinated a team of technicians, providing leadership and guidance to ensure efficient and effective service delivery, resolving hardware issues, and delivering high-quality customer experiences. Oversaw hardware diagnostics and installation, ensuring that products were properly installed and functional, addressing any technical concerns quickly and efficiently. Managed retail buying for the technology department, collaborating with suppliers and vendors to ensure the availability of the latest products and technologies for customers. Developed training programs for staff members, ensuring they were equipped with the technical skills needed to assist customers and troubleshoot common hardware problems. Maintained strong relationships with customers, providing ongoing support and solutions to meet their technical needs and ensuring continued loyalty to the brand. Managed inventory and supply chains for hardware products, ensuring that stock levels were aligned with demand and minimizing delays in product availability.

Graduate in Management and Government Administration, with comprehensive training in strategic management, public administration, finance, public policies, and territorial planning. Skills applicable to both the public and private sectors, ensuring an integrated vision of organizational efficiency, innovation, and sustainability. Profile focused on policy analysis, resource management, and the implementation of modern governance and management practices, applicable across all academic fields covered, with emphasis on transparency, innovation, and the creation of social and economic value.

The program in Strategic Management and Key Account Management was focused on the private management sector, strengthening advanced competencies in business strategy and client portfolio development. Emphasis was placed on building strategic partnerships, driving organizational growth, and creating long-term value for key clients. The course provided in-depth training in negotiation, market positioning, and customer relationship management, preparing professionals to apply innovative and result-oriented approaches within the private sector. The learning outcomes highlight adaptability, competitiveness, and strategic vision as core elements for effective business leadership.