Carlo Aquilano

Heavily focus on growing the company’s sales and customer base, creating organizations and strategy to secure De Cecco’s business empowering. Intensively oversee a team of fellow professionals focused in: sales, revenue & sales terms, customer trade marketing, operative marketing, sell out specialists. Proactively target seeking and setting sales goals for the entire teams, looking at path toward long-term goals and boost morale, in addition to fostering talent and encouraging career development.

Determining annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results. Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. Implements national sales programs by developing field sales action plans.

Lecturer at the Agribusiness Food System course of Postgraduate Masters School in Economics of the Agricultural and Food System

Provided leadership and management to the business and fully responsible for the day- to-day running of various departments. Focused on developing programs that deliver efficiencies and played a leading role in the monitor, development and implementation of operational processes. Managed business departments to ensure the smooth running of the company. Developed and supported a cross functional culture of continuous improvement. Managed the R&D division and successfully run new products development on: product concept realization, equipment purchase and set up, marketing support and sales data analysis. As part of operations board, recorded direct contribution to all strategic decision in terms of investments, implementation and monitor of each single production site division. Key role in developing positive direct relationships with key business contacts with successful business empowering and strong turnover increase. Assisted company accountants in the formulation of forecasts and budgets. Trained and led different teams, providing discipline and performance feedback; involved in the recruitment and mentoring of new staff.

Managed daily operations, business plan, sales and product strategy for Internal Market, Europe and USA for a total turnover over 40 Million (2015). Provided floor sales leadership and supervised Italian and International sales force. Boosted Medusa brand penetration and implemented tailor made projects and start up with leading retailers, via B2B strategy, about private labels contest. Fostered a robust, sustainable network in foodservice, leveraging partnership and channel strategies.

Started and managed export division business plans, programs and strategies. Managed “Medusa” brand with the mission to promote Italian delicatessen in the world. Implemented national and worldwide strategy with customers, including distribution, sales and marketing/promotion in retailing and foodservice industry. Managed direct customers and other segments through brokers/distributors, for a total business of euro 12 million (2012).

Quantitative researcher for Oral care and Household Toilette cleaner (Unilever) - Praline (Ferrero)

Meat traceability supply chain up-downstream

Officer at Scuola Sottufficiali La Maddalena. Boarding experience at battleship “Ardito”. Insigned to the Admiral at Dipartimento Militare Marittimo dell'Adriatico.

Graduated at the top of the class in Agricultural Economics & Business at the University of Guelph, Ontario Canada, completing the specialized post graduate degree in Agribusiness.

M.B.A. at the top of the class in Agriculture Economics at the Catholic University of Sacred Heart - Milan, Italy.