Canan Taşar

In my role at Google, I oversee direct market sales and strategy for the MENA region, leading a team of over 40 sales professionals. I focus on driving significant year-over-year growth through strategic client engagement and growth. Additionally, I align cross-functional priorities to accelerate local talent acquisition, ensuring our business remains competitive in a dynamic market.

In my role at Google, I spearheaded agency partnerships across Emerging Markets, focusing on SMS client growth in Israel and Turkey. I successfully navigated complex economic landscapes while driving revenue growth. Additionally, I contributed to initiatives that empowered female leaders and supported their development in the region. My efforts in enablement programs with internal & external stakeholders (INSEAD) further strengthened our EMEA team's capabilities and impact.

In my role at Google, I spearheaded the sales strategy for the key Emerging Markets, specifically Russia and Turkey. I successfully doubled the sales team and implemented a multi-year growth strategy in the emerging sectors, tripling revenue despite regulatory challenges. Additionally, I led initiatives that enhanced manager onboarding, empowerment and career development within Google Customer Solutions EMEA, significantly improving team performance metrics.

As Country Manager for HTC in Turkey, I directed comprehensive strategies across distribution, marketing, and customer service. My leadership contributed to our recognition as the fastest growing market in EMEA in 2014, and I was honored as one of the “Economist Turkey Strongest Women CEOs” for three consecutive years. My role involved full P&L accountability and oversight of all communication channels, ensuring alignment with corporate objectives.

In my role at HTC, I spearheaded the marketing strategy for South Eastern Europe, tailoring global brand initiatives to meet local market needs. I led the communication strategy and managed significant sponsorship projects, including the UEFA Champions League and Europa League, enhancing brand visibility and engagement in Turkey and Greece. My efforts resulted in a remarkable increase in HTC's brand awareness and market share.

In my role at Vodafone Turkey, I spearheaded the marketing strategy for the Vodafone Red premium segment, focusing on customer insights to drive brand engagement. I was responsible for P&L management of over 5 million customers, ensuring profitability and growth. My efforts included launching compelling Smartphone and Roaming propositions while effectively managing agency relationships and communication platforms.

Project Management; Brand Management; Account Management; Coordination & implementation of marketing & sales campaigns