Calum Watson

Working closely with all marketing channels to ensure Myprotein USA's growth within the US remains over 120%+ YoY. Myprotein US - Overseeing All trading and Marketing activity – ensuring WOW/MOM/YOY growth targets are achieved. - Working with general manager to ensure growth of our collective £22 million sites – Myprotein USA, Myprotein Canada & Myprotein Quebec - Marketing on site is aligned with trading on a daily basis & ensuring user journey on site is optimized. - Responsible for communication between trading and all marketing channels & ensure comms are centralised. - Project manager for the launch of Myprotein’s New Premium Protein ‘THE WHEY’ across the US and All territories. - Working with the Affiliate team and THG’s aggressive strategy to ensure performance & growth targets are achieved. - Creating and implementing global marketing campaigns and bespoke country specific campaigns to ensure localised strategy is implemented. - Oversee all marketing campaigns, product launches and trading activity for North America. - Ensuring the Myprotein branding message is communicated with the US market – Unrivaled Product Range, Lifestyle brand, Quality and Price Point – introduced Localisation to Myprotein US across site and marketing channels. - Oversee & Manage Ambassador and Athlete recruitment for Myprotein USA, Ireland & MMA/UFC Category – My Ambassador Team has a combined overall Social Reach of 10 Million. - Responsible for marketing budget related to brand ambassadors, affiliates and partnerships in the US. - Built the Myprotein Student Ambassador program in the US from 3 students to over 200+ students in 170 colleges across 41 states.

Aesthetic 365 Fitness Apparel is Ireland's latest fitness and lifestyle brand. The link between Fashion and Fitness is instrumental to the core of our business. Aesthetic 365 offer you Fashionable, functional and affordable fitness clothing that gives you the freedom to wear inside and outside of the gym. Co-founded One of Ireland's premium Bodybuilding clothing brands Developed and maintained website and social media sites combined with Analytical tools (Google, Facebook and Iconosquare) Managed daily running of the Company Email Marketing Campaigns SEO Pay Per Click Campaigns Designed fashionable and functional gym clothing Built a strongly recognized brand among the Irish and International bodybuilding industry

My responsibilities exceed the average sales assistant. As I work in a scaled down sized Dunnes Stores, I have been trained to cover more than one department in my store, these include: the grocery shop floor, checkouts, checkout supervisor, customer service desk, fruit & veg dept. , goods inward, stock control and EPOS (Electronic Point of Sale).

I initially began as a marketing intern, within 4 weeks I was promoted to Marketing Manager. Creation and implementation of marketing plans and campaigns, conducted market research and social media marketing management. Created advertisements via Google Adwords and analysed web traffic and user flow via Google analytics. Briefed and managed a variety of marketing projects, production and circulation of email marketing campaigns, generated leads, customer retention and increase sales.