Bruno S.

Bruno S.

Gerente Executivo Nacional Canal Cash e Inteligência Comercial @ Bauducco

About

Professional with 18 years of experience in management and formation of sales teams, responsible for large retail and wholesale accounts / distributors of Farma and Alimentary channels. Specializations: Review and approval of negotiations, implementation of trade policies, trade actions, study and team building, creation and management of sales reports, budgets, demand, ROI analysis. Development of sales campaigns / Trade MKT, constant market research for new strategic partnerships for dealers, allowing alternative distribution / sales channels (knowledge of IMS (MDTR) and Nielsen tools). Experience in training and qualification of direct and indirect sales teams, creation and implementation of excellence programs in sales / distribution.

Country

Brazil

City

São Paulo

Industry

Food & Beverages

Skill

Treinamento, Orçamento, Coaching, Carteira, Ensino superior, EM, Trade Marketing, Market Planning, Marketing Management, FMCG, Sales Management, Merchandising, Key Account Development, Business Planning, Marketing Strategy, Product Development, Sales Operations, Gestão de vendas, Planejamento de mercado, Gestão de marketing

Experience

Bauducco

Gerente Executivo Nacional Canal Cash e Inteligência Comercial

Bauducco

LinkedIn
2025-5 - Present · 1 yr 5 mos

Brasília e Região

Bauducco

Gerente Executivo Nacional KA & Cash

Bauducco

LinkedIn
2020-9 - 2025-5 · 4 yrs 9 mos

• Reportando ao chefe da BU Brasil, responsável pela elaboração da estratégia e liderança junto ao canal Nacional KA & Cash (Grupo Carrefour, Atacadão, Sam's Club, Lojas Americanas, Grupo Pão de Açucar e Assaí).

Flormel Alimentos Saudáveis

National Sales Manager

Flormel Alimentos Saudáveis

LinkedIn
2018-12 - 2020-7 · 1 yr 8 mos

São Paulo e Região, Brasil

• Reporting to the Commercial and Operations Director, and responsible for a team of 45 professionals • Management of the Brazil team that works in the food, pharmaceutical, and natural products channels Relevant Projects • Leadership and implementation of a new business and trade plan • Strategy for distribution expansion and opportunities consolidation for Regional KA’s • New retail introductions, increased brand participation in regions with expansion opportunities • Leadership in national internal meetings and a business review in key players in the regional market Results • Double-digit growth in 2019 vs 2018

GSK

National Manager Regional Networks

GSK

LinkedIn
2008-11 - 2018-12 · 10 yrs 2 mos

São Paulo e Região, Brasil

• Reporting to the National Sales Manager, and responsible for a team of 8 professionals • Management of sales and service team of all regional Farma Brasil networks Relevant Projects • Team hiring and restructuring of all service format and processes for the channel • Implementation of new Trade and Sales KPI’s, aiming mix gain, increase coverage and efficiency gain in the execution of the POS Results • Highest growth channel: more than 13% in 2017 vs. 2016 and more than 9% in 2018 vs. 2017

Bauducco

National Sales Coordinator

Bauducco

LinkedIn
2006-2 - 2008-11 · 2 yrs 10 mos

São Paulo e Região, Brasil

• Reporting to the KA National Manager, and responsible for a team of 17 professionals • Food Service channel management – Institutional Brazil: 4 direct vendors, 13 autonomous sales representatives, 13 distributors Relevant Projects • Implementation of the new “Go to Market” of the channel • Introduction of new Autonomous Sales Representatives, distributors and direct sellers segmented by area of expertise • Process review and performance KPIs • Implementation of distribution excellence program, focusing on increasing mix and new business Results • The high-growth institutional channel, doubling invoicing in 2 years • Implementation of 100% of onboard service for Gol and Latam • Breakfast implementation at DA Club and hospital such as Sírio Libanês and Albert Einstein • Leadership in basic food baskets and vending machine channel

Henkel

Account Executive

Henkel

LinkedIn
2003-1 - 2005-7 · 2 yrs 7 mos

São Paulo e Região, Brasil

• Reporting to the KA National Manager, and responsible for a team of 21 professionals • Client Management: GPA, Walmart, C&C, Telha Norte Relevant Projects • Introduction of new Super Bonder and Pritt adhesive lines in all accounts under my responsibility • Implementation of an adhesive center at Walmart Group • Implementation off check stand in all accounts under my management Results • Increased relevance of adhesives category in client accounts • Increased market share and sales growth, ending 2004 as a highlight of the company

The Clorox Company

Account Executive

The Clorox Company

LinkedIn
2000-8 - 2002-12 · 2 yrs 5 mos

São Paulo e Região, Brasil

• Reporting to the KA National Manager • Management of the client Carrefour Nacional • Supervision of the flagship stores: Carrefour, Multi Varejo, GPA and Walmart, C&C and Saint Gobain – Telha Norte Relevant Projects • Implementation of centralized purchasing via Distribution Center in Carrefour account • Launch of cleaner the brands Poett and X-11 Multiuso • Implementation of Summer Plan for Insecticide category in Carrefour Group Results • Market Share reached 15% in the all-purpose cleaner category, taking a 2nd position in the Market • Leadership in the Cleaner with Fragrances and Insecticide categories • Increase of the market share of Carrefour account, making it the largest account of the company

Education

Senac Brasil

Senac Brasil

LinkedIn

Customer Relationship Management

2014 - 2015 · 1 yr
Fig - Unimesp

Fig - Unimesp

LinkedIn

Business Administration,

1996 - 1999 · 3 yrs

Bruno S.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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