Bruna Chidid

Negotiation of partnerships and special projects aimed at creating experiences for high-income consumers. Planning of special brand actions to generate awareness and consideration for the Nubank Ultraviolet brand. Partnerships with "Cantando com Encanto," Restaurant Week, and Disney Magic Run. Also, negotiation and leadership in sponsoring the Christmas tree at Parque Ibirapuera.

New product launch - Mobile Insurance - Go-to-market; - Segmentation Study, target and persona definition; - Positioning Statement; - Marketing Campaign Coordination

Coordinated communication and operation of corporate promotions at Nestlé, involving communication plans, media strategies, and alignment between internal departments and external partners. Managed contracts and budgets, overseeing communication and digital marketing for the Nestlé brand. Led national impact promotions—Tá Podendo, Tá Podendo Tá de Volta, Ganhou Causou, and Conta La Conta—achieving all KPIs, including CPF registrations, sell-out, market share gain, and earned media.

Management and coordination of the advertising agency; Planning and execution of marketing campaigns for key accounts (Burger King, Outback, Applebee’s, Accor Group, UCI). Execution of tailor-made events, activations, negotiation with networks, and analysis of action results. Alignment between execution across all regions and brand objectives.

Management of processes within the events department and information from 8 regions across Brazil; Development of training programs focused on the events sector nationwide.

Leadership in brand activation at events in Pernambuco, Alagoas, and Sergipe to drive product sales and brand awareness. Participation in negotiation and leadership in the organization and operation of major events such as São João and Carnival in Recife and Olinda, focusing on the Galo da Madrugada parade. The event includes over 20 VIP areas and impacts more than 2 million people. Successful execution of the proprietary event Skol Summer On in Porto de Galinhas beach, securing national recognition due to record-breaking ticket sales.

Responsible for trade marketing of beverage deposits and bars / establishments VIP (buyers of differentiated drinks). Relationship with customers, monitoring incentives and marketing programs and activation merchandising materials in addition to the supervision of their execution at the point of sale.

Daily update to site (insertion of new news, photos and other content), and developing content for social media, analyzing and interacting with the presence of customers in these new mediums. Assist in the strategic actions of web marketing.

Customer service areas of fish, fashion, drinks and hospitality. Assistance in marketing planning and communication of clients in institutional and punctual campaigns to publicize the brands. Preparation of briefings, market research and polling. Travel for diagnosis and monitoring of production photos. Support the production and execution of events.