britt jorgenson

About

Marketing executive with 25+ years experience in strategic planning, brand building, creative development and integrated marketing for consumer lifestyle and retail brands. A collaborative and confident leader known for building, coaching and motivating high performing teams. With strong organizational and relationship management skills and a highly developed ability to forge collaborative and productive partnerships with internal, external and global stakeholders as well as agency and vendor partners, bringing teams together to solve challenges and accomplish business goals. Core Proficiencies: - Brand Vision, Positioning and Strategy - Integrated Marketing Planning and Implementation - Team Leadership and Employee Development - Organizational and Relationship Management - Go-to-Market Omnichannel Planning from Sell-in to Sell-through - Creative Development and Execution - Corporate Identity Development and Management - Agency Selection and Management - Consumer Insights - Long-term Strategic Business Planning

Country

germany

City

nuremberg

Industry

marketing and advertising

Skill

brand management, integrated marketing, marketing strategy, sports marketing, digital marketing, brand development, marketing, retail marketing, strategy, sponsorship, management, footwear, advertising, market planning, sporting goods, brand awareness, marketing management, sales presentations, brand architecture

Experience

senior director, marketing planning and implementation

adidas

2015-10 - 2019-4 · 3 yrs 7 mos

account manager

gerber advertising

1992-6 - 1995-5 · 3 yrs

Gained account management and advertising agency experience; partnered with a range of clients including GI Joes, Taco Time, United Grocers, and Gold ‘n Soft Margarine.

global vice president marketing

dakine

2014-8 - 2015-5 · 10 mos

Recruited to redefine the role of marketing within Dakine globally and evolve it from a focus primarily on sponsorships and athlete-driven content to a holistic Go-to-Market approach considering the entire consumer journey, positioning marketing to be a more strategic driver of the business. Led the development of key seasonal stories cross category, directing the creation of integrated marketing plans and creative campaigns, managing the implementation in NA and Europe and working with distributors to align on strategy in all other markets. Additionally, oversaw the development of a new branded retail fixturing program and delivered Dakine’s first global marketing “toolkits” making integrated marketing strategy, creative tools and production files more accessible and actionable for all regions.