bridget thompson

Summary : In this position I was responsible for managing marketing efforts and promoting healthy lifestyles in the Georgia market, including grassroots marketing, social media management, and employee training. Job Description: ● Coordinated marketing efforts between 7 departments to promote corporate, vendor, and departmental marketing initiatives ● Directed over 100 yearly events and partnerships to promote product and various health initiatives ● Managed monthly marketing budget ● Evaluated, measured, and reported marketing plan effectiveness and ROI on a monthly basis

Summary : In this position I was responsible for directing a research-based content strategy and managing public relations for Walk Georgia, a University of Georgia health initiative. Job Description: ● Created a comprehensive project plan and organization chart for 1.5 years of grant funding, including IRB goals ● Assisted in managing grant budget of $1M, funded by The Coca-Cola Foundation, and administered a micro-grant program for 159 Georgia counties ● Directed weekly content for ~15,000 unique visitors ● Worked closely with the creative services and web development teams to provide all copy and ensure branding and messaging were consistent throughout all marketing materials ● Managed program and website training in 159 counties, serving ~120,000 users; this included managing both front and back end website development teams ● Managed intern program and program help desk

Activities and Societies: Fashion Design Student Association