Bridget Chen

Product Manager & Marketing @ Cismea Global

About

Results-driven Marketing Team Lead with a strong background in retailer collaboration, brand marketing, and digital strategy. Experienced in content marketing, SEO, social media management, and trade show execution, with a proven track record of driving brand awareness and customer engagement. Adept at influencer (KOL) partnerships, performance-driven marketing campaigns, and cross-functional collaboration. Skilled in team leadership, budget management, and optimizing marketing performance to enhance lead generation and ROI.

Country

United States

City

Irvine

Industry

Retail

Skill

Project Management, Product Management, Product Marketing, Multi-Channel Marketing, Distribution Channel Management, KOL Management, Brand Marketing, Multilingual, Digital Marketing, Search Engine Optimization (SEO), Advertising, Retail Marketing, Social Media Marketing, PS, AI, 研究, Adobe Photoshop, 领导力

Experience

Product Manager & Marketing

Cismea Global

2025-5 - Present · 1 yr 5 mos

Redondo Beach, California, United States

Lead Brand into US Retail Channel

Marketing Team Lead

Store Display Group

2024-1 - 2025-4 · 1 yr 4 mos

Oversee the company’s overall marketing strategy, leading a 5-person team to drive brand awareness, optimize performance, and manage marketing budgets across digital, social, and offline channels. Key Achievements: - Managed budget allocation for Alibaba, social media, and offline promotions, reducing lead acquisition costs by 9.7% while improving overall inquiry quality. - Built WeChat Video Channel KOL partnerships and led CEO media interviews, securing 50,000+ average views per interview. - Led Canton Fair, High-Tech Fair, and Gift Expo execution, coordinating booth design, logistics, and client engagement, generating 600+ leads and 20+ new clients per show.

Marketing Specialist

Store Display Group

2022-5 - 2024-1 · 1 yr 9 mos

Shenzhen, Guangdong, China

Executed digital marketing initiatives, social media growth strategies, and content development to enhance brand presence and lead generation. Key Achievements: - Built and optimized the company’s global website using WordPress, implementing SEO & SEM strategies that generated 80+ monthly inquiries with a 57% conversion rate. - Revamped and scaled company global accounts on Instagram, Youtube, Red Note, TikTok, and WeChat Official Accounts, achieving 200,000+ monthly impressions and 45 weekly inquiries.