Brian Johnson

Expanding on Digital Marketing Management skills

Focused on wired and wireless networking, AI, and other FPGA/ASIC high-end semiconductor segments where customers require digital power solutions using multi-phase controllers with smart power stages.

• Field Applications Engineer covering western regions of the US, Western Canada, Central and South America. Responsible for identifying, defining, and providing circuit protection (SPD, GDT, GMOV, MOV, TVS, Multifuse, SinglFuse, ESD, etc.), magnetic, trimmer, encoder, and sensor (position and environmental MEMs) solutions that utilize the full Bourns product portfolio. • Own technical responsibility for design-in from identification of technical application to qualification and production of the technical solution. • Provide comprehensive technical support for customers in the Industrial, LED Lighting, Medical, and Mil/Aero market segments. • Facilitate new product development that generates technology-leading product roadmaps while maximizing the voice of the customer philosophy. • In conjunction with Bourns Sales Team, drive total solution promotion towards maximizing company product content by identifying opportunities in new and existing applications, following up on leads, visiting accounts, and ensuring that customers have the most up-to date technical information. • Apply technical acumen and understanding of component interaction to provide the best solution recommendation in a timely manner. • Monitor and assess the impact of technology and market trends in the field and make recommendations to product and market management to capitalize on opportunities.

• Initially, hired as an Application Engineering Manager to establish a team and grow AC-DC power factor correction and Isolated DC-DC applications within the High Voltage Controllers Business Unit. Applications included digital control and analog controllers in automotive and power delivery market segments. • Subsequently, transitioned to Product Marketing Manager, providing technical support to customers and Field teams on key controllers: TM/CCM PFC boost, interleaved PFC controllers, active forward clamp, push-pull, half-bridge, full-bridge, phase shifted full bridge, and LLC topologies. • Identify technical trends, working with customer use cases and future direction while aligning with industry standard directions and TI technology capability on future controller and reference design developments. • Support customer design requests by identifying key requirements, providing solutions, and involving other BUs for system solutions. • Deliver technical presentations, trainings, and marketing collateral for customers to design in TI products.

• Led business and technical development to grow the LED Lighting segment by representing the Lighting Product Line based in South Korea, and worked closely with Field and Product Application Engineers to identify and capture opportunities. • Partnered with global teams in Asia, Americas and Europe to develop and market innovative LED controller and discrete products. • Collaborated with customers to identify, design, implement, test, and review Fairchild LED semiconductor driver solutions. • Supported and managed failure analysis activities leading to identifying new requirements or competencies. • Created business cases for creation of new products and established priorities on resources with accountability for Y/Y growth, including competitive analysis, tear-down analysis, cost analysis, system analysis, and gap analysis. • Developed MCU controlled LED driver designs and interfaces to wired (DALI, 0 – 10 V) and wireless (ZLL, Wi-Fi) communications. • Worked with Sales and MarCom for training on products and positioning, FAE training, customer presentations, publish technical articles, present at industry conferences, and web content.

• Led and mentored a team of Application Engineers and Support Staff, driving the introduction of Intel and AMD DC-DC controllers (both core regulators and system regulators). • Managed all aspects of defining product concept with customers, budget and resource planning, validation, release to production, field support, capital expenditures, employee development and performance appraisal, and upper management reporting. • Identified priorities for business and marketing team strategies to sustain competitive edge and win new customers. • Directed technology and product roadmaps, working with technology and marketing groups making sure products meet marketing and customer requirements. • Developed controllers, simulation models, design tools, datasheets, application notes, and Cadence design files as a Technical Lead working with the Silicon Designers. • Advised on the performance evaluation of On Semi and competitive solutions; provided technical support on application of solutions including customer design reviews, and create customized reference designs for customers. • Conducted technical training or presentations to Field Application Engineers and customers.

• As leader of the Server DC-DC team, communicated priorities and allocated resources to projects in Server, Workstation and Desktop LOBs; focused on fostering a culture of high organizational performance. • As an Engineer, led the Power Technology Team in identifying and enabling power technologies to meet future needs. • Assigned priorities and allocated resources to projects in Server, Workstation, and Desktop LOBs. • Built cross-functional teams to build capability, meet strategic / changing goals of the DC-DC Team. • Developed schedules, appropriately escalated, and followed-up on issues to meet schedule commits for 9G programs. • Led technical discussions to ensure proper diligence before making critical engineering decisions. • Led a Team on improving the DC-DC Development Process – Dell Business Process Improvement Initiative.

• Led an account team, working closely with Engineering, Commodity and Quality Teams; cultivated collaborative relationships and regularly interfaced with key stakeholders to position Celestica as a key partner. • Developed and executed account strategies, and managed technical on-site engineering, customer relationships, quality management plans, and resource alignment. • Implemented and oversaw Dell QMP, GQAM, and sub-tier supplier management roles and responsibilities. • Cultivated relationships and interfaced with Dell Engineering, Commodity and Quality functions. • Led a Dell-focused team and presented strategies, vision, and reviews to achieve business alignment with the Dell Model. • Directed technical program management, selling cycle, action steps, timing, and engagements to win programs. • Performed Field Engineering functions to resolve system, product technical issues, with focus on identifying new opportunities.