Brianna Jennings

* Executed promotional events throughout the Southwest via guerilla marketing tactics and event sponsorships * Tracked inventory, builded brand awareness for Monster's many "personalities," tracked consumer reports, reported on consumer trends for future marketing efforts

* Determined and implemented marketing initiatives to help increase advertising sales and improve circulation for the company's two print publications * Managed run sheets, circulated ad agreements, generated weekly sales reports * Developed copy for house advertisements, eCards, promotional sales tools and web banners * Assigned to develop, implement, manage and report on a multitude of special projects * Prepared and deployed in house and client e-mail blasts via Constant Contact and Lyris * Promoted from Marketing Intern to Sales & Marketing Coordinator after 1.5 months of employment

* Contacted agents and pitched Income Maxx software, Income Toolkits, Fixed Indexed Annuity Kits and upcoming Producer Academies on a weekly basis * Kept agents up to date with rate changes * Updated client database daily * Prepared presentations for the senior marketers

* Accompanied owner on 20+ apparel buying trips in NYC * Designed advertisements for magazines, newspapers, and fliers which increased customer awareness and improved sales * Responsible for client database management * Worked as retailer resolving multiple issues with customers to ensure customer satisfaction

* Developed a marketing plan for expansion of the company into other cities * Researched markets for feasibility, results included in overall marketing plan * Utilized computer skills in Microsoft Office to develop and present the proposed marketing plan to the management and stakeholder audiences

* Serves as a liaison between the client and agency to initiate, manage and report on all on-going client marketing initiatives * Supervises client marketing projects, timelines and budgets * Oversees the management of multiple client PPC campaigns via Google Adwords and Microsoft adCenter, as well as SEO strategies to improve website rankings and traffic * Creates and distributes weekly client/agency reports with appropriate follow-ups to keep jobs/initiatives moving in a timely manner * Oversees client online/offline media plans, media placement, media tracking/reporting/analyzing * Key team member in launching the agency's social media sites, agency microsites and agency blogs * Experienced in Google AdWords, Google Analytics, Microsoft adCenter, WordPress, Salesforce, Clients & Profits * Promoted from Account Coordinator to Account Executive * Promoted from Account Executive to Account Supervisor * Promoted from Account Supervisor to Vice President of Client Services

Activities and Societies: "A"​ Honor Roll (4 consecutive years), Women's Varsity Golf

Marketing Major, Mass Communications Minor, International Business Certificate Activities and Societies: Summa Cum Laude graduating honors, American Marketing Association (V.P. of Advertising and Promotions), Delta Gamma