Brian Brunson
CMO/CTO @ Pure Cotton Global Group
About
I speak two languages that rarely go together. The language of aggressive revenue growth and the language of enterprise technology infrastructure.Throughout my 20 plus year career spanning professional athletics to the C-Suite, I have found that the biggest bottleneck in business is the disconnect between how we sell and the tools we use to sell. I excel at fixing that.As the CMO and CTO of Pure Cotton Global Group, I lead a dual focus strategy that aligns global marketing initiatives with cutting edge manufacturing technology. Whether I’m orchestrating the digital transformation of a legacy energy firm or co-founding a DTC apparel brand, my playbook is consistent. Leverage technology to amplify the brand, not just support it.My background includes leading successful exits (Bio-Cycle), overseeing digital transformation for billion-dollar environmental firms (GFL), and driving 160% quota attainment in sales trenches.I am driven by the challenge of building multi-functional teams where marketing, IT, and sales operate as a single revenue engine. If you are looking to modernize your brand’s infrastructure or scale your market presence, let’s connect.
United States
Dallas-Fort Worth Metroplex
Apparel & Fashion
D2C (Direct-to-Consumer) Strategy, Supply Chain Digitalization, Generative AI for Business, Revenue Operations (Rev Ops), MarTech Stack Strategy, Manufacturing Process Improvement, Manufacturing, Apparel Sourcing, Social Media Marketing, Teamwork, Branding & Identity, Technology Integration, Client Relations, Social Media Management, B2B and B2C Ecommerce Development and Strategy, Apparel Manufacturing, Digital Marketing, Digital Strategy, B2B and B2C Ecommerce Strategy, Tech Stack Strategy and Implementation
Experience

CMO/CTO
Dallas-Fort Worth Metroplex
• Unified Brand Ecosystem: Directed the end-to-end marketing and technology integration for 4 distinct fashion brands and a full-service garment factory, ensuring seamless data flow from manufacturing floor to e-commerce checkout. • Digital Transformation: Spearheaded the deployment of new CRM and ERP solutions that optimized operational efficiency by 20% and personalized the customer journey, directly contributing to a double-digit increase in online sales year-over-year. • Strategic Growth: Defined the digital roadmap for the organization, bridging the gap between creative branding and technical execution to position the company as a leader in modern apparel sourcing.

Co-Founder
DRT Lifestyle Brands Inc.
Dallas-Fort Worth Metroplex
• Co-founded DRT Lifestyle Brands Inc., a young men's lifestyle brand in the Dallas-Fort Worth Metroplex. • Oversaw marketing, ecommerce, technical, and logistical operations to drive brand success. • Focused on addressing the needs of the underrepresented men's apparel market.

VP of Sales & Marketing/Digital Transformation Manager
Calgary, AB
• M&A Success: Played a pivotal executive role in the strategic positioning and successful sale of Bio-Cycle to a third-party purchaser, securing a seamless transition and retained leadership of the sales organization. • Revenue Acceleration: Developed and executed high-impact sales strategies that consistently exceeded corporate forecasts, expanding market share across the competitive agriculture and environmental sectors. • Brand Authority: Led the rebranding and market positioning of GFL Agriculture, aligning diverse business units under a cohesive narrative that drove new client acquisition and long-term retention.

CIO
DNI Energy
Alberta, Canada
• Cost Optimization: Architected DNI’s internal IT infrastructure from the ground up, moving away from outsourced dependencies to save the organization $350K+ annually while improving system reliability. • Cross-Functional Leadership: Served as the bridge between the Chairman and operational teams to deploy customized branding and IT programs across multiple subsidiaries, standardizing accounting and PO functions to reduce administrative overhead. • Tech-Driven Marketing: Oversaw the convergence of IT and Marketing departments, ensuring that all digital advertising and social media efforts were supported by robust analytics and secure data frameworks.

Senior Director & Regional Business Executive
Dallas/Fort Worth Area - Central US (20 state territory)
• Joined OneMind Health's senior leadership team to spearhead new business development initiatives. • Recruited and led a high-performing team of Regional Executives and Inside Sales professionals. • Developed and implemented innovative marketing and sales strategies across 20 states. • Successfully maintained relationships with corporate clients, enhancing the organization’s portfolio.

Co-Owner
Niemann Design Partnership, LLC
Dallas-Fort Worth Metroplex
• Co-founded Niemann Design Partnership in 2011, leading business development strategies to enhance market presence. • Developed tailored marketing, PR, graphic design, and sales consulting services for diverse clients, including Fortune 1,000 companies. • Collaborated with C-suite teams to align resources with client strategies, ensuring the delivery of customized business solutions.

Strategic Sales Executive
Noteworthy Medical Systems
Dallas-Fort Worth Metroplex
• Drove exceptional software sales solutions at Noteworthy Medical Systems, enhancing overall sales performance. • Collaborated with executive leadership to develop effective sales and product placement strategies. • Achieved recognition as the #1 Sales Executive from 2007 to 2010, exceeding sales goals by over 160%.

Professional Territory Manager
Dallas-Fort Worth Metroplex
• Drove sales growth for Ciba Vision's medical device offerings, achieving $3M in primary and $1M in secondary product sales. • Established and nurtured strategic relationships with private practices and major retailers including Target, Wal-Mart, CVS, and Walgreens. • Recognized as the organization's #1 Sales Representative in 2005 for outstanding performance and contribution to revenue growth.

Business Development Director
Griffith Phillips Creative, Inc.
Dallas-Fort Worth Metroplex
• Championed business development operations at Griffith Phillips Creative, leading a comprehensive rebranding initiative. • Revamped the corporate image, resulting in significant revenue growth and enhanced market presence. • Developed strategic programs that fostered new business relationships with Fortune 500 companies, generating $1.2M in additional sales revenues.

Senior Account Executive
E2 Communications
Dallas-Fort Worth Metroplex
• Excelled as a Senior Account Executive at E2 Communications, specializing in software sales. • Developed new business relationships with major corporations like JC Penney and GameStop. • Consistently met and exceeded sales goals, ranking in the top 5% of Sales Executives from 1999 to 2003. • Contributed to the growth of additional revenue streams through strategic partnerships.
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