Brian Hsu

1. Direct the appliance business operations for US and European markets, managing high-value strategic partnerships with key global accounts. 2. Lead complex commercial negotiations, successfully navigating tariff structures, pricing strategies, and cost-reduction initiatives to secure profitability and drive long-term business pipeline. 3. Formulate and execute comprehensive strategic business plans, leveraging market trends and technological enablers in the smart home ecosystem. 4. Spearhead cross-functional resolutions for critical product quality and engineering issues, ensuring stringent customer satisfaction and continuous product innovation. 5. Manage, mentor, and optimize sales team performance, cultivating a high-performing culture focused on strategic execution and client success.

Product Development - Solid working experience in planning and coordinating activities to execute project milestones including: concept creation, drawing release, prototype builds, tooling release, design validation, production validation, and production launch. Manufacturing - Established relatioships and directed all business relations with global manufacturing partners. Travelled to China and Vietnam 2-3 months per year to direct development, prototyping, mass production, and improve overall supply chain. Problem Solving - Identify and resolve, with the team, any potential deviations from the approved project plan. Manage the critical path to achieve milestones on time. - Participate in field development testing as required; analyzes field problems, warranty and production issues and recommends possible solutions as required. Quality Assurance - Drives product quality concerns from identification to resolution, through corrective action. - Advocate on behalf of customers, providing insight to product development through claim comments. - Evaluates product quality progress & recommends changes in procedures to meet corporate quality objectives.

- Communicates & collaborates with engineering and product development teams to ensure timely and effective product development. - Manages relationships and processes with suppliers and engineering to ensure cost competitiveness, timely delivery, supply and orders to customers. - Maintain purchase orders; monitor deliveries. Communicate to customers when delivery dates can’t be achieved. - Manage new program introductions from production through receipt. Responsible to ensure product arrives to meet customer dates and specifications - Work closely with product and manufacturing engineering and provides feedback and improvement suggestions regarding product design, print changes, etc. - Develop strong customer relationships through knowledge, support, and services. - Demonstrate products at customer locations, job sites, trade shows, and as requested or needed.

- Source ATV/UTV components and manage the subcontract supplier base. - Identify and select appropriate supplier for type of product being fabricated. - Review drawings and documentation to assure critical production criteria is included in production packages to suppliers for quotation - Direct components to competitive supplier(s) with the best capability to manufacture specific parts or components. - Responsible to assure suppliers are on schedule and meeting our requirements. This required travel to suppliers. - Assure suppliers meet requirements with optimum service by tracking product status and quality. - Perform day-to-day purchasing functions. - Identify and resolve issues with vendors/customers arising throughout the procurement process.