Brian Gould

Principal CEO @ TruLife Distribution

About

As CEO of TruLife Distribution since 2019, I lead a team dedicated to helping health, wellness, beauty, and nutraceutical brands navigate the complexities of the U.S. retail market. Leveraging expertise in retail strategy, business development, marketing, compliance, and distribution, our organization helps brands successfully enter, expand, and scale within the United States.With more than 20 years of experience in the consumer products industry, including prior leadership experience as President of Nutritional Products International, my career has been centered on helping brands build sustainable retail businesses and develop meaningful relationships with U.S. retailers. At TruLife, we work closely with brands to manage every stage of the commercialization process, from market entry and retailer outreach to ongoing sales development and distribution support.I am passionate about building transparent, long-term partnerships and helping brands achieve measurable growth through disciplined execution, strategic planning, and strong retail relationships. Over the years, our team has worked with brands from around the world and developed relationships across specialty, natural, mass-market, and e-commerce channels throughout the United States.

Country

United States

City

Boca Raton

Industry

Marketing & Advertising

Skill

Marketing Strategy, New Business Development, Strategic Planning, Marketing, Social Media Marketing, Online Advertising, Sales Management, Brand Development, Team Building, Entrepreneurship, Digital Marketing, Direct Marketing, Online Marketing, Product Marketing, Email Marketing, Start-ups, Leadership, Sales, Social Networking, Negotiation

Experience

Principal CEO

TruLife Distribution

2019-5 - Present · 7 yrs 5 mos

Ft Lauderdale Florida

True Life Distribution helps our clients achieve success in a complex, competitive retail environment. Our team of nutrition industry experts takes care of everything from importation compliance to marketing, sales and distribution at the ground level. There is no need to navigate the complicated intricacies of entering the American market when we have already done the work. Let us use our experience to expand your brand and put your product into the hands of American consumers.

President

Nutritional Products International

2006-3 - 2019-3 · 13 yrs 1 mo

Boca Raton Florida

Nutritional Products International provides domestic and international brands with the services required to be successful in the world's largest market -- The United States. We have the knowledge, expertise, and contacts to create a profitable experience for brands seeking to expand their sales. NPI helps it's clients achieve success in a complex competitive retail environment. We have assisted hundreds of brands with their product's retail placement. We have relationships with key decision makers at some the most sought after retail accounts across America.