brett wiese
customer insights manager
About
Experienced marketing professional with 13 years of experience managing and growing client relationships. I’m passionate about using data and insights to increase customer loyalty and drive sales. I have experience leading B2B and B2C marketing efforts for Fortune 500 companies and implementing long-term customer experience measurement solutions for large multi-unit restaurant and retail brands both domestically and internationally. My experience includes client relationship management, marketing analytics, strategic planning and channel marketing.
united states
roeland park
marketing and advertising
project management, resource allocation, data analysis, relational databases, database marketing, market research, qualitative research, consumer insights, marketing strategy, direct marketing, customer insight, segmentation, marketing research, crm, interviews, integrated marketing, email marketing, interactive marketing, competitive analysis, analytics, marketing, management, customer relationship management
Experience
senior account executive
datacore marketing
account executive
datacore marketing
customer insights manager
tractor supply company
client strategist
go local interactive
project manager
smg - service management group
senior account manager
smg - service management group
* Design, implement and manage customer experience measurement programs for multi-unit restaurant, retail, convenience store and financial services clients * Develop strategic business plans outlining key opportunities and risks to aid in long-term portfolio growth * Analyze customer satisfaction data and deliver insights presentations to executive leadership (VP-level and C-Suite) * Manage client services, research and technology resources for a portfolio of 5 clients ($1M annual revenue)
Education
the university of kansas
journalism
Activities and Societies: Ad Club, University Daily Kansan
brett wiese's Contact Information
Phone
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