Brendan Griffiths

• Lead a US-based team of editors, overseeing daily commerce coverage and team priorities. • Launch high-yield editorial verticals that drive audience and revenue growth. • Use revenue, traffic, SEO, and CTR analysis to optimize content performance. • Own peak trading content strategy around major retail events and seasonal sales. • Identify new buying guides, evergreen, and adjacent content opportunities to expand affiliate growth. • Recruit, onboard, and develop freelance and in-house staff to strengthen team expertise. • Build training programs, workflows, and efficiency protocols using AI tools such as ChatGPT, Perplexity, and Gemini. • Develop new social media workflows. • Redesign live blog formatting to adapt to on-the-day environments. • Lead proof-of-concept initiatives and shift team focus in line with budget, goals, and performance. • Support branded and flat-fee content pitches while developing relationships with merchants and product brands. • Oversee VPN product testing to support editorial reviews and commerce coverage. • Edit a large volume of commerce content while upholding quality and performance standards.

• Improve the team's best practices for optimizing content for SEO, CTR, and rankings. • Develop long-term ecom content strategy for evergreens, deal news, and supporting content. • Increase monthly affiliate earnings for three websites. • Research new revenue opportunities. • Monitor and adjust sites for the latest SEO, Google EAT, and algorithm updates. • Provide EiCs with priority update assignments for new and existing content. • Peak trading planning. • Leverage live blogs for optimal event days. • Staff hiring and training in writing, CMS, data tracking, SEO, and more. • Lead editorial consultant on CMS and platform migration of the three websites. • Experiment with article formats and track their KPI data. • Uses: Search Console, GA, AWR, Keywordtool.io, Parse.ly, Ahrefs, and more.

My role at Gamesradar.com put me in charge of the Hardware team and all eCommerce content. I managed a team of four full-time writers and a range of regular freelancers. Role responsibilities included: • Commission reviews, buying guides, and deal news. • Trained team on SEO tactics, purchase funnel conversion, and analytics. • Plan day-to-day and seasonal event eCommerce strategy. • Write deal news, reviews, and evergreen buying guide content. • Research deals news, new products, and potential new content opportunities. • Audit existing content for improved conversion and clickthrough rate. • Keyword optimization. • Plan regular evergreen content update calendar. • Manage a budget for freelance content. • Liaise with the wider editorial team on best practices for eCommerce. Article history: https://www.gamesradar.com/author/brendan-griffiths/

• Writing eCommerce-driven deal pages and news for a large range of tech, gadget, and gaming categories. • Extensive SEO and keyword research for new content. • Research new revenue stream opportunities. • Track affiliate earnings and troubleshoot for improvements. • Evaluate widgets and page design qualities. • Widget curation. • Audit existing pages for improvements. • Update pages to rank #1 on Google for key terms. • Plan strategy and content around key eCommerce calendar events like public holiday sales, Prime Day, Black Friday, and more. • Help other Future brands (T3, GamesRadar, Digital Camera World, Real Homes, Creative Bloq) drive more eCommerce revenue. • Copy subbing. Article history: http://www.techradar.com/author/brendan-griffiths

Awarded Reviewer of the Year, Writer of the Year and our section won Section of the Year at the UCLan SU Media Awards.

2:1 Award Produced articles about games and films for assignments Completed 'Writing For the Web' and 'Multimedia Journalism' modules Got a 1st for a Dissertation on a gaming subject matter Also studied English Literature for 1st Year (2:1) Regularly worked in teams for presentations. All awarded 2.1 or 1st grades Learnt IT skills for various programmes (Quark/Photoshop/CMS)

Includes 12 half modules based on returning to study and taster modules in subjects like English Literature, Film & Media, History, IT, and Philosophy. Includes six 2.1s and two 1sts; Includes modules on Marketing, Advertising, Media Industry, and Audience Research