Brad N.

- Lead all day-to-day operations, growth strategy, and customer experience for a company specializing exclusively in whole-home backup generator systems across North Texas. - Oversee project management, installation, and service teams to ensure each system meets Guardian Home Generator’s high standards for safety, reliability, and performance. - Drive marketing, sales, and community outreach efforts focused on local homeowners who value trust, transparency, and long-term peace of mind. - Champion a customer-first culture centered on professionalism, integrity, and the promise of “Powering Peace of Mind” for every home we protect.

Specializing in performance-based marketing, I offer clients a comprehensive suite of services, including Digital Media, SEO, PPC, CRM, Loyalty, Video Production, eCommerce, Streaming/Connected TV, Programmatic Advertising, Direct Mail, Print, Radio, and more.

- Led antuit.ai from late stage start-up to acquisition by Zebra Technologies - Built antuit.ai's omnichannel marketing department from the ground up - Doubled website traffic while increasing the quality of visitors and leads each year for five years utilizing PPC, SEO, Digital Display, video, social media, and email - Took antuit.ai from a late-stage start-up to acquisition - Relaunched and rebranded the website and responsible for day-to-day online operations - Additional responsibilities: video production, trade show management, advertising, direct mail, and more

- Hired to overhaul and grow the agency’s underperforming digital marketing department - Lead the social media, paid media, video marketing, and CRM strategy for the agency’s largest client - Planned and led the integration and launch of Salesforce Marketing Cloud

- Executive leadership team member of an $8 billion retailer with 2,700 big-box retail, food, and convenience store locations on military bases across the globe - Led the customer marketing department of 75 employees responsible for marketing strategy, ecommerce merchandising, ecommerce reporting, video production, print production, and graphic design - Led the migration and re-platform of the shopmyexchange.com website and mobile app development - Owned and created strategies for website UX, digital store signage, weekly flyers, email, direct mail, and customer experience to drive increased customer satisfaction and increase multi-channel revenue - Created and launched the successful marketing campaign that brought awareness of the new online shopping benefit to 20 million Veterans

- Led Avigilon from late-stage start-up to acquisition by Motorola - Created and executed the company's multi-channel marketing and branding strategy (print, digital, and social) for a $500 million dollar B2B security camera company selling in over 120 countries, supporting marketing programs in 11 languages - Responsible for PPC, SEO, video, display advertising, and display re-targeting strategy ($450K annually) - Managed the multi-language website including UX, design, content management, and measurement - Led the production and direction of all product and promotional video - Created, executed, and measured CRM, direct mail, and email strategies utilizing Salesforce and Eloqua - Promoted from Manager to Senior Manager to Director - Managed 5 direct reports, including the graphic design team

- Developed cross-channel communication strategies and implemented related technologies for POS, SMS, mobile push, email, direct mail, social, and other consumer-facing channels for 32 million loyalty members - Increased PowerUp Rewards loyalty memberships (free and paid), sales conversion, and customer engagement - Designed, developed, implemented, and maintained all aspects of campaign planning, strategy, and analysis to drive traffic and conversion to GameStop stores and GameStop.com - Increased customer value through segmentation, testing, targeting, and contact optimization - Reported to the CMO

- Built PFSweb’s in-house digital and eCommerce agency (LiveArea, now Merkle) from 5 employees to over 35 achieving over $50 million in annual services revenue - Launched and re-platformed numerous multi-million dollar eCommerce websites - Attracted new customers, increased conversion, and retained customers for PFSweb clients - Grew revenue and profit via SEO, pay-per-click, social media, affiliate programs, comparison shopping engines, site usability, mobile marketing, and email - Performed website analysis, site audits, and site usability (UX) testing to provide best-in-class recommendations for PFSweb clients - Principal strategist for a wide range of PFSweb clients - Managed 25 employees across three SME Teams (Content management, Loyalty/CRM, SEM/Affiliate/CSE) - Sold and promoted marketing services to new and existing clients and grew business from existing clients - Scoped and priced service engagements and projects - Clients included: Juicy Couture, Kate Spade, Lucky Brand Jeans, OshKosh B’gosh, Carter’s, Procter & Gamble, Starbucks, Sunglass Hut

- Directly responsible for growing revenue and profit from existing customers - Hired to overhaul a low performing email marketing program and create new customer retention strategies - Responsible for creating multi-channel strategies to drive online and in-store sales - Create strategies to grow the email and direct mail lists while maintaining list quality - Grew the in-house email marketing database from a 400,000 email addresses to over 2,000,000 - An integral strategist on RadioShack's branding team

- A member of the senior leadership team responsible for increasing revenue, conversion, loyalty, and acquisition - Launched the acclaimed hotels.com welcomerewards™ loyalty program - Part of the re-branding team that took hotels.com from an online aggregator and discounter to the hotel experts - Developed and executed strategic marketing plans for multiple international websites supporting 12 languages - Increased annual email revenue from $25MM to over $120MM - Pioneered one of the first online customer review platforms generating over 1 million customer reviews in under one year - Created, executed, tested, and tracked all email messaging for hotels.com and related brands