Bradley Watkins

• Leading the overall business strategy and execution for Local & Qualified, with a primary focus on scaling the company’s operations, driving client growth, and maximizing revenue opportunities. • Overseeing the recruitment, hiring, and development of top talent, including sales, marketing, creative, and technical teams, ensuring optimal performance and alignment with company goals. • Spearheading the company’s white-label partnerships and expanding the agency's reach across multiple industries by building strategic alliances and fostering long-term client relationships. • Implementing process optimizations to improve operational efficiency and enhance customer satisfaction, with a strong emphasis on leveraging AI and data-driven marketing solutions for client success. • Providing ongoing leadership and mentorship to a diverse team, promoting a culture of innovation, collaboration, and continuous learning within the organization. • Driving digital marketing strategies for SEO, content marketing, and social media management to ensure maximum performance for client campaigns and projects. • Overseeing financial performance and ensuring profitability while managing company growth and client acquisition. • Responsible for executive decision-making, performance evaluations, and aligning business initiatives with long-term goals to maintain a competitive edge in the digital marketing space.

• Leading a team of strategic account managers, focusing on agency growth and revenue acquisition. • Handling interviewing, hiring, and training of account managers for optimal performance. • Providing sales coaching and mentorship to enhance team skills and effectiveness. • Overseeing partnership management with over 200 agency partners worldwide. • Implementing process optimization for efficiency and improved client satisfaction. • Guiding the team in SEO and content performance strategies for agency clients. • Driving growth initiatives within the agency network. • Responsible for performance evaluations and necessary terminations to maintain team excellence. • Fostering a culture of continuous learning and development within the team.

• Hiring, training, developing, evaluating, and managing 5+ sales leaders and 30+ inside sales representatives to exceed personal and departmental sales goals. • Instrumental in creating a departmental sales leadership structure. • Responsible for sales scripting and educational resources. • Coordinate and Strategize with our marketing, and service teams to ensure a cohesive relationship from our marketing campaigns to the initial sale, and scheduling of the service onboarding experience.

• Hiring, training, developing, evaluating and managing 15+ inside sales representatives to exceed personal and departmental sales goals. • Managing existing Agency “White Label” Partnerships while creating further referral and growth opportunities • President’s Club Award Winner at Townsquare Interactive for Excellence in Sales Leadership • Top revenue producing Sales Manager 2017, 2018, and 2020 at Townsquare Interactive • Expert Sales Contributor and Panel Member for 2019: USC's Darla Moore Business Week

• Developed Agency “White Label” partnerships for our Digital Marketing and SaaS solutions by growing current accounts and developing new Logo growth via prospecting, appointment setting, presenting marketing growth strategies, finalizing partnerships, and ensuring execution of those strategies. • Directly responsible for the acquisition of 200+ new partnerships in the first ten months of my tenure. • Exceeded all sales quotas. • Promoted to lead a growing team within ten months of employment. • Key Responsibilities: Prospecting, appointment setting, presenting marketing growth strategies, finalized partnerships, and ensured execution of those strategies. • Exceeded all sales quotas. • Directly responsible for the acquisition of 200+ new partnerships in the first ten months of my tenure. • Worked in unison with the data-driven planning team. Focused on team wins for the overall good of the company. • Promoted into leadership within ten months of employment.

• Recruited, interviewed, hired, and trained new sales employees. • Conducted employee counseling's to foster professional growth and terminated employees as necessary. • Directed and led two sales teams consisting of 15-20 personnel per team. Oversaw quality control and customer service. • Developed training programs using call trees, training videos, and skip training processes. The skip training process was turned into an entire skip training department at the corporate headquarters. This increased employee efficiency by consolidating skip training resources. • Focused on lead development and revenue production. • Increased revenue by 367% in 3 years • Managed the online presence of the company using social media and various online company rating sites.

• Responsible for collecting payments for past due accounts. • Located customer information through skip tracing. • Utilized advanced cold calling and closing strategies to achieve success. • Netted the company approximately 180-200K in 2011 in delinquent revenue. • Reported satisfied debts to credit bureau and purged records of the deceased.

• Contacted delinquent customers and actively listened to their story. Treated the customer with respect and redesigned contract with new payment terms as appropriate. • Utilized computer systems to handle skip tracing. • Sent reports to credit bureau and updated client accounts. • Initiated Repossession Proceedings when necessary.