Bashaer Mubarek
Assistant Manager @ EY
About
Strategic and results-driven professional with 11 years of experience in business development, leadership, and project management, now expanding my expertise into AI. Currently serving as an Assistant Manager at EY, I oversee key initiatives within AI and data-driven projects, ensuring successful execution and alignment with business objectives. My role focuses on leveraging AI to drive innovation, enhance decision-making, and contribute to Saudi Arabia’s Vision 2030 by supporting national digital transformation efforts. With a master’s degree in Strategic Communication and Leadership from Maryville University, USA, I bring a strong foundation in strategic planning, stakeholder management, and execution. I thrive in dynamic environments where collaboration, innovation, and structured problem-solving lead to meaningful outcomes. Passionate about working with organizations that prioritize purpose, values, and growth, I am committed to continuous learning, adapting to new challenges, and making a measurable impact in everything I do.
Saudi Arabia
Riyadh
Public Relations & Communications
AI & Data Strategy, Business Transformation, Risk Assessment & Compliance, Strategic Planning & Execution, Agile & Waterfall Methodologies, Leadership & Team Management, Customer Relationship Management (CRM), Analytical Skills, Environmental Sustainability, Environmental Impact Assessment (EIA), Sustainability Reporting, Waste Management, Environmental Compliance, Sustainable Tourism Development, Sustainability Practices, Market Research, Volunteer Management, Recruiting, Data Analysis and Reporting, Crisis Management
Experience

Assistant Manager
Riyadh, Saudi Arabia
• Led project execution at EY, ensuring timely delivery and operational excellence in data and AI initiatives. • Developed strategic frameworks for resource allocation and risk mitigation, enhancing project efficiency. • Fostered collaboration among stakeholders, aligning project objectives to drive impactful business transformation. • Developed comprehensive governance policies, standard operating procedures, and an organizational operating model to establish clear roles, responsibilities, accountability structures, and consistent governance practices. • Developed comprehensive governance policies, standard operating procedures, and an organizational operating model to define roles, responsibilities, and accountability mechanisms, ensuring consistent governance practices. • Acted as project manager for multiple government entities, overseeing end-to-end delivery and leading key digital-transformation initiatives to support organizational modernization.

Partnerships Manager
Riyadh, Saudi Arabia
• Engage as a third-party consultant, leading marketing campaigns for various government organizations, including General Entertainment, the TDF, SIDF, RCRC, Monshaat, and Misk. • Develop negotiation strategies based on opportunity and risk assessment. • Manage AI influencer tools to create impactful marketing campaigns. • Foster beneficial relationships with partners, clients, and industry contacts to attract new business and enhance the company's reputation. • Lead a team responsible for driving revenue growth through strategic partnership deals. • Organize, monitor, and ensure timely completion of all tasks. • Collaborated with international teams to drive strategic communication initiatives, enhancing global brand visibility

Business Development Specialist
Jeddah, Makkah, Saudi Arabia
• Conduct market research to identify potential partners and business opportunities. • Collaborate with cross-functional teams to support organizational objectives. • Maintain accurate partner information within the CRM database. • Assist in creating comprehensive business plans, pitches, and references.

Public Relations and Communications Manager
Speedie Way Auto Sales and Repair
United States
• Managed relationships with external vendors, ensuring the timely execution of high - standard marketing programs. • Developed and implemented comprehensive PR strategies and campaigns. • Fostered a positive brand image and maintained strong media relations. • Monitored and managed internal and external communications effectively. Marketing Coordinator Jan 2018 - Jun 2019 Speedway Auto Agency | St. Louis • Planned, executed, and tracked marketing programs and events, ensuring meticulous attention to detail. • Oversaw exhibitions and cultivated relationships with media, influencers, and industry contacts. • Organized events from concept to completion, driving successful execution Oversaw events and activities, ensuring meticulous attention to detail.

Social Media Executive - “Summer Job”
Beverly Hills, California, United States
• Developed and managed social media marketing programs, collaborating with high-profile influencers and nurturing customer relationships. • Coordinated social media contests and promotions and monitored performance metrics to optimize engagement.

Event Operation Assistant - “Summer Job”
Faqq Company
Jiddah, Makkah, Saudi Arabia
• Led and executed event promotional activities, supervising volunteers and ensuring efficient deployment. • Coordinated travel and fittings for high-profile influencers, managing on-site issues proactively. • Analyzed event success and prepared comprehensive reports to enhance future event strategies.

Marketing Executive
AlNabta Environmental Organization
Jeddah Governorate, Saudi Arabia
• Managed and strategized social media accounts for AlNabta Environmental Organization, cultivating strong relationships with influential individuals. • Created engaging short videos for media projects and company events, enhancing brand visibility and engagement. • Developed and executed advertising campaigns for AlNabta's events, resulting in increased attendance and brand awareness.
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