Björn F.J. Zwanzig
Senior International Product Manager (Inflammation) @ Boehringer Ingelheim
About
Customer-centric marketer focused on unlocking customer’s potential to achieve ambitious outcomes. 20+ years expertise in various roles and responsibilities within pharmaceutical marketing, sales and business analysis with a strong track record of delivering high-impact results. Successfully led the launch of SPIOLTO® RESPIMAT®, a USD $500 million+ brand, across 21 countries. Successfully prepared SPIRIVA® HandiHaler®, a USD $4 billion+ brand, for loss of exclusivity. Created highly relevant local and global marketing campaigns across a broad range of healthcare professionals and patients. Pioneered in digital end-to-end content solution to foster efficiencies by maximizing personalization and engagement with less resources. Effectively scaled up the success story of digital end-to-end content solution across all major brands within the organisation based on exceptional positive feedback and recognition of senior leadership. Achieved numerous awards for creative marketing campaigns ‘PM Society Digital Award Finalist 2022’, ‘COMPRIX Award Finalist 2017’, ‘Boehringer Ingelheim & Eli Lilly Award 2017’, ‘Analytics Insights and Excellence Award 2016’, ‘Australian Sales Representative of the Quarter Award 2009’. Strong coach and manager leading high-performing cross-functional teams within matrix organisation and external partners.
Germany
Frankfurt Rhine-Main Metropolitan Area
Pharmaceuticals
Statistics, Microeconomics, Macroeconomics, Code of Conduct, Pharmacokinetics, Pharmacodynamics, Digital Asset Management, Management Consulting, Healthcare Consulting, Data Analysis, Data Management, Strategic Marketing, Launch Experience, Product Launch, Cross-functional Team Leadership, Presentation Skills, Omni-Channel Marketing, Customer Relationship Management (CRM), Sales Management, Product Marketing
Experience
Senior International Product Manager (Inflammation)
Boehringer Ingelheim
Global
Shaping the market to support the successful launch of a promising asset while keeping patients in the focus.
Senior International Product Manager (Respiratory)
Boehringer Ingelheim
Global
Developed a global cross-functional brand strategy and a award-winning campaign for SPIOLTO® RESPIMAT® in close collaboration with focus markets while leading the launch of 21 countries. Closely collaborated with go-to-market teams to build an innovative end-to-end content solution to improve content speed, relevance, and engagement. Furthermore, provided clear strategic guidance for countries while spearheaded an AI-driven internal campaign.
Senior Product Manager (Cardiovascular/Metabolism)
Boehringer Ingelheim
Germany
Developed highly relevant communication materials for Cardiologists by constantly incorporating customer insights to address their individual needs. Led numerous field force training sessions and provided clear guidance to comply with tactical and strategic objectives for Jardiance®. Created a bold omnichannel campaign for General Practitioners to let Pradaxa® cut through the noise within a highly competitive market landscape.
International Business Analysis Manager
Boehringer Ingelheim
Global
Leveraged robust market insights acumen which led to a swift promotion. Led and analysed various global qualitative and quantitative market research projects across several stakeholders and indications. Ultimately, translated insights into actionable tactics and presented recommendations to senior leadership impacting brand strategy.
Junior Business Analysis Manager
Boehringer Ingelheim
Global
Conducted, analysed, and provided deep customer insights based on global qualitative and quantitative market research projects. Presented findings to country colleagues worldwide and supported them on implementation.
Key Account Manager
IMS Health
Germany, Frankfurt am Main
Oversaw European pharma companies and guided client engagements with provision of high-level expertise and advisory for comprehensive, relevant, and actionable content so client could make informed decisions.
Medical Sales Representative
Boehringer Ingelheim
Sydney, Australia
Responsible for promoting a diverse portfolio of pharmaceutical products to healthcare practitioners throughout Greater Sydney. Leveraged passion for disease state awareness and identified unique selling opportunities to outperform sales goals.
International Marketing Associate
Boehringer Ingelheim
Corp. Division Marketing Prescription Medicines
Marketing Associate
Boehringer Ingelheim
Germany
Supported the German National Sales-Service Team
International Marketing Associate
Boehringer Ingelheim Pty Limited Australia
Sydney, Australia
3 months internship in CRM and Marketing & Sales Department
Marketing Associate
Boehringer Ingelheim
National Team Sales-Service
International Supply Chain Manager
Boehringer Ingelheim
Responsible for the supply of Boehringer Ingelheim manufacturer sites in Columbia, Ecuador and Spain.
Apprenticeship: Industrial Clerk
Boehringer Ingelheim
Education
IESE Business School
Asset Strategy in a Digital World Program
The University of Queensland
Medicine
Björn F.J. Zwanzig's Contact Information
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