Bill Fortenberry

Bill Fortenberry

Owner / Operator @ West Passage Water Tours

About

World champion sailor and accomplished marine industry professional with over 25 years of market experience and product expertise. Results oriented leader with a proven record of achieving individual, team and business objectives. Focused on developing new opportunities through innovation and collaboration. Expertise - Delivering Exceptional Customer Experience: Building and maintaining client relationships, exceeding expectations and driving retention in competitive markets. - Selling and Sales Leadership: Leading high-performing sales teams, developing strategy, and optimizing processes to drive revenue and expand market share. - Service Business Operations: Streamlining systems and operations to enhance profitability through performance and efficiency. - Product Line Management: Leveraging data insights to inform product development, pricing and positioning to ensure market leadership. - Business Development and Commercial Management: Delivering results through cross function collaboration, business analytics, planning, execution and reporting. - Project Management: Leading business critical projects, ensuring on-time, within-budget delivery.

Country

United States

City

Newport

Industry

Sporting Goods

Skill

Licensed Captain - USCG Merchant Marriner Credential - OUPV / Inland Masters, Team Building, Project Management, Business Development, CRM, Sailing, Yachting, New Business Development, Sales Management, Marketing Strategy, Strategic Planning, Sales, Maritime, Product Development, Leadership, Marketing, Advertising, Management

Experience

West Passage Water Tours

Owner / Operator

West Passage Water Tours

LinkedIn
2025-5 - Present · 1 yr 5 mos

Jamestown, RI

Captain, Host and Tour Guide providing private boat tours and curated on-the water-experiences. West Passage Water Tours offers private, custom boat trips in Narragansett Bay and beyond. Whether you want a coastal adventure, an island stop or a harbor cruise, each trip is tailored to your preferences. Our specialty is providing upscale, personalized on the water experiences. Operating on the breathtaking waters of Rhode Island, we offer an endless array of water-bound adventures, from serene coastal explorations to hands-on excursions. We live for the ocean and the boating lifestyle, and we take pride in welcoming our guests to an upscale yet immersive experience. Our passion is creating exceptional on-the-water experiences, tailored to your personal tastes and expectations. We are not a fishing charter or a ticketed boat tour company—we are an adventure-focused team with decades of maritime experience. Our approach is bespoke, ensuring every journey is crafted to be both memorable and enjoyable. All tours are conducted on Coast Guard documented vessel Island Girl. Island Girl is a Mainship 30’ Downeast style, semi-displacement cabin cruiser. She is a clean, safe and handy vessel that performs well in New England waters. On board you will find a range of comfortable seating options, a full galley, head, v-berth and other amenities for your use and enjoyment. Bill Fortenberry is a world champion sailor, offshore fisherman, licensed captain, and waterman. He has spent his life on the ocean, growing up surfing and sailing in Southern California and making his longtime home in coastal New England, where he has plied his trades on boats. Chart your Course - Choose from one of our tours or work with us to plan your voyage. Sunset and Harbor Cruises, Wind Farm Tours, Lights House Tours, Scenic Coves, Swim and Paddle, Beaches and Explorations, Special Events - Jazz and Folk Fest, Water Taxi Services.

North Sails

Director of Operations, North America Sales and Service

North Sails

LinkedIn
2020-4 - Present · 6 yrs 6 mos

Responsible for all aspects of North American Sales and Service Operations with $40m P&L responsibility. Oversee sites, staff, dealer, agent, and independent sales networks. Define and deliver sales, service, and market strategy across regions. Direct sales, service and marketing activities to achieve annual budget and profit goals Develop and institute human and business system tools, processes, best practices, and policies to enhance operational efficiency. Provide reporting and business analytics for key stakeholders Develop and manage employee compensation plans, performance measures, and KPIs Led North American businesses to record Revenue and Profit achievement

North Sails

Commercial Director

North Sails

LinkedIn
2018-1 - 2020-4 · 2 yrs 4 mos

Newport, Rhode Island

Business Operations Sales and Marketing Strategy Product Portfolio Planning Product Pricing and Positioning Market Analysis Business Process Development Business Analytics

North Sails

Global Market Segments Manager

North Sails

LinkedIn
2016-1 - 2018-1 · 2 yrs 1 mo

Newport, RI

Sales and Marketing Leader for Global Market Segments Cruising Products Manager Product Marketing Content Manager

North Sails

General Manager - North Sails Asia

North Sails

LinkedIn
2012 - 2016-1 · 4 yrs

Southeast Asia

Responsible for all aspects of business and brand development in Southeast Asia. Developed and Managed Agent Sales and Service network.

North Sails

OEM Sales and Product Manager - North Sails Sri Lanka

North Sails

LinkedIn
2008 - 2012 · 4 yrs

International

Global OEM Division Manager B2B Business Development Product Development Sales and Marketing

North Sails

Sales Professional - North Sails Rhode Island

North Sails

LinkedIn
1998 - 2008 · 10 yrs

Newport, Rhode Island

Cultivated relationships with sophisticated client base selling and servicing high-end yacht sails. Managed sales and service operations.

Imtra

Sailing Products Manager

Imtra

LinkedIn
1996 - 1998 · 2 yrs

New Bedford, MA

Brand manager for Spinlock, Marlow Ropes and Barton Marine Responsible for all aspects of product importation and distribution. Activities included sales, marketing, purchasing, customer service and technical support.

K-Swiss Global Brands

Nautical Sports Consultant

K-Swiss Global Brands

LinkedIn
1994 - 1995 · 1 yr

Chatsworth, CA

Served as liaison to America’s Cup ‘95. Developed marketing information system, performed market research, developed grassroots marketing and promotional plan. Provided detailed recommendations regarding nautical sports marketing opportunities Supported product design and development.

Sailing Consultants International

Founder, President

Sailing Consultants International

1991 - 1995 · 4 yrs

San Diego, CA

Directed marketing for sailing education services. Organized and managed sailing clinics and seminars. Specific activities included lecturing, coaching, training, team building and consulting. Professional Sailor

North Sails

Sailmaker

North Sails

LinkedIn
1991 - 1992 · 1 yr

San Diego, CA

Participated in all aspects of sailmaking organization. Responsibilities included production, research and design, sail testing, product development and customer service.

Ullman Sails

Sailmaker

Ullman Sails

1987 - 1990 · 3 yrs

Newport Beach, CA

Served an apprenticeship in sail production facility. Activities included learning and becoming proficient in all aspects of sail construction and production. Participated in research, design and customer service. Promoted to production manager at sail repair facility.

Education

California State University, Long Beach

California State University, Long Beach

LinkedIn

Interpersonal and Organizational Communication

1988 - 1990 · 2 yrs
University of Rhode Island

University of Rhode Island

LinkedIn

General Education

1985 - 1987 · 2 yrs

Bill Fortenberry's Contact Information

Email

******@***.com

Phone

(**) *** ****

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