Bianca Laloni Tucci

Senior Manager Trade Marketing @ adidas

About

Graduated in Advertising and Marketing from ESPM and specialized in brand building and content creation. I have had experiences in agencies (such as JWT), consultancies (such as FutureBrand and Accenture), and companies (such as adidas), which allowed me to gain a better understanding of different industries (technology, fashion, sports, beauty, services, and transportation) and help brands develop stronger, consistent, and 360-degree communication across various channels (online and offline) to enhance their business. Curious, communicative, and passionate about trends, cultural landscapes, and changes in people's behavior across different industries, I have a profile of orchestrating multidisciplinary teams (product, marketing, sales, and business) for the creation of more consistent deliverables and internal processes. Marathon Runner - Running is my favorite hobby and daily therapy. It is during these moments that the best inspirations arise, and it teaches me a lot about discipline, consistency, and resilience, which I apply to my everyday work and personal life. Some clients: Whirlpool (Consul and Brastemp), Track&Field, Open Era, Trato, Bayer, Banco do Brasil, B3, Kinea, among others.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Business Analysis, Branding, posicionamento de marca, Marketing de mídias sociais, Planejamento, Mídias sociais, Project Management Office (PMO), Management, Creative Strategy, Content Marketing, Branding & Identity, Marketing Strategy, Marketing de marca, Marketing, Gestão de marcas, Desenvolvimento de marcas, Planejamento estratégico, Inglês, Estratégia, Marketing digital

Experience

Senior Manager Trade Marketing

adidas

2026-4 - Present · 6 mos

Manager Sports

adidas

2023-6 - 2026-3 · 2 yrs 10 mos

Product strategy for the categories: Training, Outdoor and Specialist sports Portfolio strategy and category growth and pricing for different seasons. Relationship management with distribution channels and result tracking.

Brand Manager

New Bloomers

2022-9 - 2023-4 · 8 mos

São Paulo, Brasil

Strategy and planning for the Open Era brand (casual and sportswear); Management of marketing, branding, and business strategy; Branded Content; Sports activations and partnerships; Content and launch calendar planning; Differentiation territories and Brand Persona; Campaigns and omnichannel communication; Positioning and tone of voice development; E-commerce, Media, and CRM strategy in collaboration with the digital team.

Brand Strategy

Accenture Brasil

2020-12 - 2022-10 · 1 yr 11 mos

São Paulo, Brasil

Content strategy; Responsible for planning and creating content across a multi-platform ecosystem; Functioning as a PMO, monitoring processes and results; Influence marketing strategy; Development of digital strategies tailored to consumer needs; Creation and development of communication positioning for companies with a dialogue between content and brand purpose; Strategic guidance; Frontline for new projects and proposals to attract potential clients; Engagement in sectors such as sports, services, transportation, white goods, among others; Clients include Whirlpool (Brastemp, Consul, and Yummly) and Trato.

Brand Specialist - Strategy

FutureBrand

2018-7 - 2020-12 · 2 yrs 6 mos

São Paulo e Região, Brasil

Deciphering relevant market data with the Insights team, analyzing research (qualitative and quantitative), cultural nuances, and trends to generate strategic and creative insights. Brand diagnosis, competitive and market analysis, customer journey, brand positioning, and architecture. Acting as a PMO - client Track&Field - responsible for project fee agency management. Strategic planning, scheduling for a multidisciplinary team, and execution of activities included in the Marketing Plan; Clients: Bayer, B3, Track&Field, Neon, Kinea, Corello, Baer-Mate, Banco do Brasil, Nescau, among others.