Bhishma Java

Brands: Yamazaki, Hibiki, Chita, Roku Gin, Toki, Laphroigh, Bowmore, Makers Mark, Jim Beam, Sipsmith and several others luxury brands. Commercial Responsibility to manage P&L, distributors, open new markets, execute channel strategy and lead marketing execution with the brand team. Head Brand Activation strategy, manage internal & distributor marketing team, BTL agency. Lead Channel plans & Brand plans. Started the MEA operations by opening the regional office in Dubai. Established Route to Markets to Africa. Build Retail strategy by developing RTM. Optimizing retail visibility by implementing Key account management. Lead legal commercial contract with distributors/ customers. Lead Marketing to develop brand plans and Marketing Activations from concept to end execution.

Brands - Bacardi, Grey Goose, Martini, Bombay Sapphire, Dewars and other scotch whiskies Commercial & Marketing lead for the region. Managing annual targets and P&L. Lead the marketing team of brand managers (internal & distributors) to ensure concept building & deliver impeccable execution. Head Brand Activation strategy & conceptualize local platforms. Manage Distributor and plan market strategy for the portfolio

Brands- Johnnie Walker, Guinness, Luxury spirits, Smirnoff, Ciroc, Single Malts. Support to On Trade & Off trade - Planning & end execution. Maintain & grow Principal relationships.

Brand Management & Communication - Gulf, Jordan, Yemen. Responsible for all in house factory brands of snack & luxury chocolate.

Brands- Nataraj & Apsara Brand Management, Country wide responsibility for launches, Agency management for ATL & BTL