Bhavin Devpuria

Owned end-to-end consumer growth engine across India & Sri Lanka, spanning brand, retail, digital, trade, performance, CRM and loyalty • Designed a digital transformation and brand overhaul roadmap that grew B2C revenue by 2X and strengthened brand dominance across GT, MT, EBO & E-commerce • Rebuilt channel and trade marketing with a metrics-first approach, expanding visibility and accelerating sell-through in 15+ key cities • Designed an omnichannel loyalty ecosystem for EBOs and DTC; boosted returning customer contribution by 70% and creating a LTV:CAC of 6:1 • Integrated brand voice across ATL, BTL, retail, and digital, ensuring uniformity across two markets • Led a multidisciplinary team of 8 specialists; implemented planning systems and weekly performance rituals at par with high-growth D2C brands • Orchestrated a massive global campaign " Just Like You" across all mediums including OTT, influencer & marketplaces driving STR growth from 28% to 45% within 6 weeks

Revenue-driving brand & growth leader delivering 4X scale through campaigns, content, and digital acceleration • Launched the “Saal Naya, Daam Purana” growth campaign that delivered 4X revenue uplift with an ROAS of 8 • Re-engineered influencer strategy, growing digital reach to 2M+ and boosting engagement by 8% • Built seasonal brand engines (Republic Day, IPL) that increased monthly active users by 10% and improved order velocity • Managed and mentored an 8-member creative, digital, and content organization

Growth-focused marketing & e-commerce head driving premium digital scale and funnel optimisation • Increased store walk-ins by 14% and improved e-commerce conversion rates from 0.1% to 0.25% • Relaunched flagship stores in key metros with a 360-degree marketing campaign, resulting in a 25% increase in footfalls and a 50% rise in iPhone sales during the launch • Owned and optimised the e-commerce P&L, delivering 25% YoY growth and leading India’s iconic iPhone 13 launch; the first time an iPhone debuted here simultaneously with the US • Enhanced SEO strategy, boosting organic sessions by 10% and driving a 2.5X increase in year-on-year e-commerce revenue

Brand & digital transformation lead for a national ₹4,000+ Cr retail business, accelerating e- commerce scale and high-ROAS growth across 180+ stores •Spearheaded the launch of Westside.com and Landmarkxcite.com, establishing the digital commerce backbone for 2 of India's most influential retail brands and accelerating online revenue contribution in the first year ( 7000+ SKUs, 100K+ customers acquired in Y1). •Scaled digital discoverability, driving 2.5X organic growth through SEO, content architecture, and performance optimisation across fashion, beauty, and lifestyle categories. •Elevated performance marketing efficiency; grew Google Shopping RoAS from 2.5 to 8, strengthening acquisition economics and improving overall digital P&L productivity. •Built culturally resonant regional brand engines (e.g., Pujo) that unlocked +28% footfall lifts in priority markets and deepened local brand relevance. •Introduced automation frameworks for segmentation, retention, and lifecycle marketing, improving CRM efficiency and enabling more personalized consumer journeys

National brand activation lead delivering a landmark 4G launch experience and high-impact IPL partnerships •Delivered standout results during India’s pivotal 4G rollout; an iconic inflection point that opened up mass digital access boosting BTI by 25 bps vs. a 15 bps target and lifting BIS by 1 point over a 0.5-point goal •Led India's high impact IPL sponsorships (KXIP, SRH); generated 5,000+ customer engagement opportunities and 1,000+ leads •Directed nationwide experiential marketing during the 4G launch; improved brand visibility and BTI across 22 regions •Oversaw OOH optimisation, improving efficiency and share of voice in competitive circles

• Worked at all levels in the marketing function from regional to national (BTL, ATL and Digital) • Piloted PAY AT Store Omnichannel test in 2012 for ezoneonline.in • Drove and implemented 360 marketing plans (Creatives for Print, OOH, Radio, Activation) singled handedly during 15th Aug Sale • Manage SEO & SEM agency and drive tie-ups to increase online presence. • Coordinate with internal teams for all marketing campaigns. Drive customer loyalty initiatives i.e PAYBACK. (Implemented strategic redemption campaign for additional revenue to the business) • Member of Chairman's Club of 100 employees across India at Future Group • Worked at all levels in the marketing function from regional to national (BTL, ATL and Digital) • Piloted PAY AT Store Omnichannel test in 2012 for ezoneonline.in • Drove and implemented 360 marketing plans (Creatives for Print, OOH, Radio, Activation) singled handedly during 15th Aug Sale • Manage SEO & SEM agency and drive tie-ups to increase online presence. • Coordinate with internal teams for all marketing campaigns. Drive customer loyalty initiatives i.e PAYBACK. (Implemented strategic redemption campaign for additional revenue to the business) • Member of Chairman's Club of 100 employees across India at Future Group

Sr. Account Manager Sales Sales & business development for untapped segment of the Radio industry.

Store marketing activities (BTL-Activations). Competition analysis and Catchment Mapping