Bhasker Paliwal

Head of Marketing @ Gateway International

About

I work in a space where marketing is not just “ads”.In study abroad and education services, people don’t buy because they saw a creative.They buy when they feel clarity + trust + a clear next step.I’m currently the Marketing Head at Gateway International, where I build growth systems that scale across both B2B and B2C pipelines.A few numbers that define the kind of scale I work on:We handle 500+ leads/day across B2B + B2CAround 30% convert after applicationWe’ve seen 3× growth every 6 months in phases through stronger systems and executionI focus heavily on low effective cost per result (not just low CPL)What I do day-to-day (in simple words):Run Meta campaigns focused on lead quality + conversionBuild webinar funnels that drive appointments and applications (not just registrations)Strengthen conversion through follow-up systems + CRM disciplineAlign marketing with pre-sales/counselors so growth doesn’t break at scaleExplore and implement practical AI solutions for EdTech and other industries (workflows that actually save time and improve outcomes)On LinkedIn, I’ll be sharing real learnings around:✅ Meta ads for education✅ webinars that convert✅ funnels + conversion systems✅ lead quality & cost-per-result frameworks✅ practical AI workflows for teamsIf you’re an agency/university rep looking to collaborate, or you’re exploring AI solutions, feel free to DM me: “B2B PARTNER” or “AI”.

Country

India

City

Udaipur

Industry

Higher Education

Skill

Performance Marketing, Meta ad, Lead Generation, Funnel Optimization, webinar, Conversion Optimization, Customer Relationship Management (CRM), Marketing Automation, Sales Enablement, Team Leadership, Growth Strategy, Study Abroad

Experience

Head of Marketing

Gateway International

2022-12 - Present · 3 yrs 10 mos

Udaipur

I lead growth and marketing at Gateway International with one clear focus: build a system that consistently turns demand into enrollments — without wasting cost or burning teams out. What I own: Performance growth through Meta (Facebook/Instagram) and funnel optimization Webinar-led acquisition: topic selection → registration → attendance → appointment → application Lead quality improvement through targeting, creatives, qualification, and follow-up process CRM hygiene + automation workflows to reduce lead leakage Cross-team alignment between marketing, pre-sales, and counseling teams for conversion outcomes Scale & impact: Managing 300+ leads/day across B2B + B2C ~30% conversion after application Supported growth improvements reaching 3× every 6 months through system upgrades and disciplined execution Focused strongly on improving effective cost per result (not just CPL)