Bhagyashree Govekar

Group Head - Community and Owned Media @ Ruglas Media

About

Marketing has never had a content problem. It has a trust problem. People don’t ignore brands because they don’t produce enough content. They ignore brands because very little of it earns their attention. That’s the problem I’ve spent the last decade trying to solve. I started my career as a banker before taking an unconventional path into content and organic growth. Since then, I’ve led teams, built content functions from the ground up, developed scalable systems, and worked with brands across industries to turn content into a business asset rather than a publishing exercise. Today, as Group Head – Community & Owned Media at Ruglas Media, I’m building three functions that I believe will define the future of organic marketing:1. Community SEO2. Owned Media3. Strategic Social Media I’m particularly interested in how brands earn trust inside communities before they ever earn a click. Alongside marketing, I care deeply about leadership. 1. Building healthy teams. 2. Creating psychologically safe workplaces. 3. Helping people do their best work without burning out. Because great marketing is built by great teams. When I’m not thinking about marketing, you’ll probably find me reading, drinking good coffee, spending time with my cats, or writing about work, leadership and the realities of building both businesses and people. Let’s connect if you’re equally interested in building things that last.

Country

India

City

Mumbai Metropolitan Region

Industry

Marketing & Advertising

Skill

Community SEO, WordPress, Jira, Customer Relationship Management (CRM), Content Operations, Content Governance, Content Auditing, CRO Management, Leading transformational change, LinkedIn, Content Indexing, Strategic Use Of Technology, monday.com, CTAs, Reseller Hosting, Search Engine Marketing (SEM), Multilingual Content Creation, Asana, BFSI, Keyword Research

Experience

Group Head - Community and Owned Media

Ruglas Media

2026-7 - Present · 3 mos

Mumbai

Currently building and scaling three strategic business functions: • Community SEO • Owned Media Platforms • Social Media as a Business Development Engine Responsible for: • Business strategy • Team building • Revenue growth • AI-assisted workflows • Organic growth systems • Cross-functional leadership

Head of Content

ETP Group

2025-9 - 2026-6 · 10 mos

Mumbai

• Leading cross-functional teams (writers, designers, digital marketers, agency partners) across multiple content verticals; established content governance frameworks, KPI tracking systems, and operational efficiency protocols • Owning a multi-regional SEO strategy across 5 markets (India, Philippines, Indonesia, Malaysia, and Singapore) with dedicated keyword research, localised content strategy, and performance tracking per market; leading a structured Bahasa Indonesia SEO effort for the Indonesian market, including native-language keyword research and locally relevant content creation • Driving MQL generation and CRO as a core KPI; conducted end-to-end site audit and content mapping to identify SEO gaps and misaligned pages, then restructured content and CTAs to improve search intent alignment, lead quality, and conversion across the buyer journey • Developing and executing paid and organic social strategy across LinkedIn, including LinkedIn Ads and ABM campaigns targeting key verticals; managing PPC strategy, email marketing, and events content in alignment with overall demand generation goals

Head of Content

Ruglas Media

2019-6 - 2025-8 · 6 yrs 3 mos

Mumbai, Maharashtra, India

Team Management - Hire, build & lead the in-house & freelance team of 30+ writers and editors Project Management - Manage onboarding, strategy, planning, deliveries, escalations, and reviews Revenue Management - Oversee costing, profitability, allocation & billing Process Optimisation - Streamline allocation, delivery management and efficiency checks Writing & Editing - Handle on-page content deliverables for key brands Notable Clients - Tata AIA, Tata AIG, Reliance General Insurance, Indian School of Business (ISB), Sunstone, Axis Bank, PNB Metlife, Piramal Realty, Kotak Life, Aditya Birla Capital, ResellerClub, HostGator & more

Head of Content

Ruglas Media

2019-6 - 2025-8 · 6 yrs 3 mos

Mumbai, Maharashtra, India

• Built and scaled a team of 30+ writers, editors, and content specialists from inception; established hiring, onboarding, and performance management frameworks • Managed resource allocation across 50+ concurrent client accounts with >95% on-time delivery; implemented project management protocols and editorial governance • Revenue driver: managed 50%+ of agency revenue (~$500K+ annual contribution); optimised costing models, billing structures, and profitability across accounts • Scaled content output from 0 to 1M+ words/month across 50+ accounts • Delivered transformational organic growth for Tier-1 clients: 215% ↑ organic impressions + 1,000% ↑ active users 226% ↑ non-branded impressions + 150% ↑ CTR 155% ↑ organic clicks + 196% ↑ sessions • Deep BFSI expertise across insurance, banking, and fintech verticals (Tata AIG, Axis Bank, Kotak Life, Reliance General Insurance, Piramal Realty) • Applied an integrated SEO + CRO approach, aligning content with buyer intent, optimising page structure and CTAs • Improving on-page UX to drive both rankings and conversions, not just traffic Key Clients: Swiggy, Tanishq, Tata AIG, Reliance General Insurance, Indian School of Business, Axis Bank, Piramal Realty, Kotak Life, Newfold Digital, Media.Net, ResellerClub, HostGator