Beatriz Moradiellos
Regional Head of Marketing & Corporate Strategy @ Confidential
About
“As you set out for Ithaca, hope the voyage is a long one, full of adventure, full of discovery. Keep Ithaca always in your mind. Arriving there is what you are destined for. But do not hurry the journey at all. Ithaca gave you the marvelous journey. Without her you would not have set out”. Kavafis, Ithaca.
Saudi Arabia
Riyadh
Hospitality
Coaching, People Management, Brand Loyalty, Customer Loyalty, Luxury Goods, Estrategia de marketing, Relaciones internacionales, Negociación, Comercio internacional, International Relations, Economía, Estrategia empresarial, Financial Analysis, Redes sociales, Cooperación internacional, Transacciones internacionales, Marketing digital, Estrategia de mercadotecnia, International Business, Econometría
Experience

Marketing & Communications Director | Corporate Strategy
Mor & Mor (Moradiellos & Moradiellos)
Bruselas y alrededores
Corporate Strategy and Marketing Consultancy for specific projects based in Brussels and working across Europe. - Strategic positioning - Definition of the targets to achieve and the dates to get there. - Design and implementation of the strategy to follow. - Tracking and monitoring of its performance. Working with different firms in different countries. From the music sector, recruitment, pharma, IT ... Helping business evolve and grow while taking good care of their corporate identity.

Sales & Marketing Director
Bruselas y alrededores
AI company that offers the best technology for acquisition of morphological data. -Business development: constant scanning of potential industries and markets as customers, analysis of current trends, demands and opportunities while also management of business relationships. -Strategy Planning: overseeing business operations with accountability of revenue, profitability and sales forecast. -Product Management: Planning product development according to each market and new launches to widen the product portfolio and increment sales revenue. -Sales and Marketing: Definition and implementation of the sales proposal and marketing plans. Some of our achievements: Partnerships with key players such as Decathlon, Amazon, Nike, Zalando…

Regional Director of Sales & Marketing
Panamá
-Design, development and implementation of marketing plans and campaigns both off and online. -Trade marketing: in-store and online plan for sales improvement in line with customer’s behavior, neuromarketing strategies and defined goals. -Branding: definition and implementation of corporate's identity (managing diverse retailers at the same time), PR and corporate communication. -CRM: definition of strategies to increase engagement, loyalty and customer retention while mapping our customers’ journeys through different touch points aiming to maximize commercial opportunities. -Market place: definition, development and implementation of commercial relationships with third parties and online retailers, and design of short and long term goals.Selection of the assortment and inventory plan to match the sales strategy according to each channel. -Team Management: Management of a geographically diverse team and implementation of strategies to boost team effectiveness. Coaching and monitoring of individual and team performance to meet the targets and grow as professionals.

Chief Executive Officer (CEO)
Charmestic SAC
Distrito de Miraflores, Departamento de Lima, Peru
Fashion retail brand with presence in Perú and Venezuela. Headquarters located in Lima, (Perú). Bringing European fashion to Latinamerican countries. Responsible of all the aspects of the company’s operations. Setting strategy and direction, modeling and setting the company’s culture, values and behaviour. Buyer. Building and leading teams. Finance management, logistics management.

Marketing Director | Neuromarketing | Branding | Business Optimizer
Madrid, Palma de Mallorca, Lima & Houston
Consultancy towards different projects worldwide. Business optimization with a focus on marketing. Amazing projects, from TV advertising campaigns, brand identity, launching events, website creation, sailing contests content, opening of restaurants...

Marketing Director | Neuromarketing | Business Optimizer
Mor & Mor (Moradiellos & Moradiellos)
Oviedo - Madrid
From legal to marketing and finance, we cover and offer our services which aim to boost revenue, brand awareness and brand positioning while preventing and protecting you from all legal perspective. We are present in Asturias and Madrid, where we analyse the business within its context as well as individually. We observe its strengths and weaknesses and consequently, plan a strategy to follow in order to optimize its resources and reach our customer's targets while emphasizing on its brand image and its revenue.

Neuromarketing Strategist | Branding | Editor & Consultant | Business Optimizer
Madrid y alrededores, España
Advice, implementation and tracking of neuromarketing strategies so as to boost the corporate identity and brand. Strategies which impact on sales, customer perception, loyalty, .... Some of the counsselled businesses: jewellery (i.e. Grupo Suárez), consultancies (i.e. Accenture), wineries, banks, catering industry, agri-food industry ...
Education
Beatriz Moradiellos's Contact Information
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