Beth Duncan

I’ve spent my career helping E-commerce brands and service-based industries improve their branding, strategise their businesses and create engaging content. Witnessing the rate in which these brands grew particularly through content creation, pushed me to launch GoldHouse, with the hope of being able to offer my services and creativity to more brands, enabling them to take their business to the next level.

As the Marketing Manager of Bambu Group, it is my responsibility to manage all marketing activities for all the brands. These brands include 3 hair businesses and 1 digital marketing agency. Some of my roles and responsibilities include: - Design, organise and execute campaigns. This can range from small products sales all the way to large International campaigns, co-ordinating teams of models, photographers and videographers. - Ensure all companies visual elements and output is consistent. - Manage all online and offline aspects of the businesses, such as websites, social media, direct marketing, events and more. - Work closely with the Company Directors to plan and execute effective and competitive strategies across all brands and medias. Some of my most recent projects include a rebrand, new websites, international marketing campaigns and the launch of a new company.

Working with the Company Director to develop 5 businesses under Sutton Vale Ltd, these businesses consist of a Holiday Park, Brewery, 2 pubs based in London and 1 in Kent. Some of my roles and responsibilities include: - To strategically improve all 5 businesses through market research and brand development. - Create and manage campaigns to acquire, retain and develop customers across all revenue streams. - Manage all online and offline aspects of the businesses such as the website, social media, direct marketing and customer databases, some of which were created by myself. - To ensure each business plan stays relevant and competitive in their market adjusting when necessary. The rebrand of Sutton Vale Country Park (www.sutton-vale.co.uk), which is one of the five businesses under Sutton Vale Ltd, is by far one of my biggest achievements so far. The rebrand included a new logo, website, uniforms, signage and merchandise.

Working within the Cruise Marketing Department assisting with the planning and implementing of all Saga Holidays' marketing campaigns My role involved: - Creating and developing campaigns to over millions of customers through a variety of different platforms such as online, direct mail and social media. - Working closely with the 'planning and analysis' team to focus campaigns on customers who would provide the best financial return. - Ensuring strict campaign schedules were adhered to by liaising with the digital marketing team, copywriters and design team. - Briefing the sales team on all active campaigns, offers and points of contact.