Jose Bergiste

• App Development: Lead engineering teams that create full-stack customer and employee facing web and mobile applications that solve complex financial scenarios spanning across business segments and product lines. • Data Engineering: Drive the technical execution of employee data platforms used across the enterprise to enable customer service, operations, personalization, customer experiences, and analytics. • Cloud Strategy: Deliver cloud-first platform strategy to enable secure, scalable ingestion, consumption, and curation of data and applications.

• Lead a globally distributed team of data engineers, QA engineers, and tech managers who helped companies such as eBay, Facebook, McDonald’s and Pizza Hut instrument high-quality real-time data • Collaborated with solutions and account management leaders to create and present proposals to prospective and existing clients • Spearheaded an organization-wide Comprehensive Learning Program (CLP) that gave everyone access to relevant learning resources on subjects such as AI, ML, Agile PM, cloud platforms and popular analysis tools such as Adobe Analytics, Google Analytics, Alteryx, and Tableau

• Designed analytics architecture solutions that enabled strategic imperatives such as real-time data instrumentation, deep-dive reporting analytics, self-service analytics, experimentation (A/B testing), personalization, and AI/machine learning • Worked with analytics engineers, data analysts, digital marketers and product managers to create mobile app and website tracking solutions, data warehouse/BI solutions and data governance plans

• Managed the big-data analytics platform that enabled analysts at Consumer Insight, Measurement & Analytics (CIMA) to connect and analyze information from a wide variety of sources • Devised tools and strategies to automate data ingestion, and ensure high quality data delivery • Partnered with departments across the Walt Disney Company to share data, enabling 360-degree view of the customer

Managed a group of analytics consultants in a versatile, innovative & fast-paced environment. Focus areas included: Tech Platform Integration: - Partnered with data scientists to create and scale real-time decisioning systems - Architected modular applications and big data pipelines - Managed private cloud infrastructure - Designed & developed user interfaces - Managed quality assurance (QA) process Linear TV Applications: - Developed industry-leading applications that transitioned linear TV targeting to programmatic audience targeting - Maintained a large-scale application for ad sales optimization Digital CRM: - Managed first-party audience scoring that automatically import to digital ad sales systems - Performed ad-hoc audience analysis for ESPN, ABC and Disney Channel

• Worked closely with business leaders to deliver and track effective digital marketing initiatives (A/B testing, Personalization, Search, & PPC) • Lead agile team that implemented, maintained, and tested digital analytics for all Disney Parks & Resorts web/mobile properties • Architected frameworks that facilitated advanced analytics tracking for multiple platforms • Performed expert-level implementation and integration of Adobe Marketing Cloud (Dynamic Tag Manager, Analytics, Target, and Personalization [1:1])

• Developed and optimized e-commerce presence on DisneyWorld.com allowing guests and travel agents worldwide to book vacation packages generating over $1.5 billion in revenue • Collaborated with a diverse team of middleware engineers, graphic artists, and content editors to create highly scalable web applications • Lead, mentored, and trained offshore teams • Practiced agile software development methods and best-practice architectures/design patterns to deliver high quality software at a very efficient pace

• Worked closely with senior executive management, software engineers, and designers to successfully customize multimedia/web-based applications formerly outsourced to a third party • Improved usability and performance of applications using latest industry standards and practices • Developed cost effective marketing oriented solutions that are easily scalable and customizable for various demographics

• Worked closely with instructional designers and subject matter experts to create effective internet based training for the United States NAVY • Developed advanced web based templates for use by instructional designers, graphic artists, and multimedia developers • Implemented strategies and tools to increase productivity of large-scale production team • Managed graphic artists and programmers in absence of project manager

• Developed and maintained a custom interactive advertisement application used to attract and recruit prospective students • Conducted research on government accessibility regulations and developed training manual to assist developers on Section 508 compliance • Designed web applications and interactive presentations for organizational and internal training purposes

Continuing education courses on Strategic Leadership and Management

Continuing education courses on Internet Marketing, Social Media, and Audience Profiling