Ben Wise

Work with media and creative agencies to plan, execute and measure rich media campaigns.

Captivate helps you build your powers of persuasion, communication and storytelling by bringing academic research out of the ivory tower and making it accessible and useful in your professional life. Captivate provides international keynote speaking and corporate training programs to groups ranging from 25 - 1000+. We have delivered to 5,000+ business professionals at industry events and corporate engagements. Our most popular sessions include: -The Elephant in the Room: How Emotions Drive Change -The Art & Science of Persuasion -The Science of Story -The Psychology of Managing Change We also publish a monthly newsletter that provides a deep dive into a research backed technique that you can put to use right away.

Work with multiple startups across Canada to provide strategic guidance on sales, go-to-market strategy and leadership. Industries have included fintech, social media and community management.

SpringTern connects post-secondary students with businesses and non-profits to do part-time, volunteer work projects.

• Build strong and lasting relationships with key client contacts through regular communication, reporting and proactive project management, ensuring the smooth completion of projects • Create compelling brand strategies for client companies across multiple industries based on insights generated through detailed research and analysis; assist and support cross-functional client teams in implementing brand strategy • Initiated numerous projects to improve internal processes and company marketing, including introducing financial analysis tools, managing the deployment of the LEVEL5 blog and co-authoring a whitepaper on social networking

Webb Ivory is a UK based direct marketing company specializing in gift catalogues under a variety of brand names • Managed the launch of a clearance website, including site design and functionality, online and direct mail marketing, and product selection; in the first month since launch, the success rate on email campaigns exceeded the sales target by 30% and overall revenue from the brand surpassed forecast by over 100% • Recognized an opportunity to increase client sales through cross-selling and up-selling in the call centre, and created an action plan to implement these new measures

• Managed printing supplies ordering from direct retail accounts, valued at over $150 million annually; analyzed sales trends in order to reach financial growth targets while maintaining desired turnover rates for clients and provided weekly and quarterly forecasting used by senior management • Planned inventory levels of laser printers through accurate forecasting and communication with category and account management teams; analyzed sales requirements to reduce inventory level by $1 million while maintaining while ensuring 95% of customers orders are fulfilled within one day

Support the business development and marketing teams in multiple initiatives including market research, seller programs and website content.