Daniel Bennett

Chief Marketing Officer @ Furniture.com

About

I'm a co-founder and Chief Marketing Officer of Furniture.com, where we’re redefining how people discover and shop for furniture. Over the last 4 years, we have been building and scaling an AI-powered search and discovery platform for a $250B industry. We bring trusted brands and retailers together in one place, with a one-cart checkout. Reflecting how people actually shop for their homes, making the experience easier, faster, and more intuitive. Today, Furniture.com is a venture-backed company with 80+ team members, partnerships across dozens of retailers, and a platform serving millions of shoppers and hundreds of brands across two offices. Our proprietary technology and user-centered approach are driving meaningful growth and category impact. Before Furniture.com, I was CMO at Packable, a Carlyle-backed ecommerce platform and one of Amazon’s largest third-party partners, where I led full-funnel growth, brand positioning, and cross-functional execution in support of IPO readiness. Earlier in my career, I spent over a decade leading digital transformation, innovation strategy, and brand marketing at global agencies including WPP (Grey) and IPG (McCann), partnering with Fortune 100 companies such as P&G, Microsoft, Mastercard, Volvo, and L’Oréal. Across startups, platforms, and global brands, my work centers on AI & data-driven consumer marketing, search and discovery platforms, marketplace and ecosystem growth, go-to-market strategy, and team leadership.

Country

United States

City

New York

Industry

Computer Software

Skill

Digital Strategy, Integrated Marketing, Digital Marketing, Digital Media, Advertising, Online Advertising, Social Media Marketing, Customer Insight, Social Media, Marketing Strategy, Marketing Communications, Direct Marketing, Interactive Marketing, Content Strategy, New Media, Creative Strategy, Brand Architecture, Mobile Marketing, Brand Development, Media Planning

Experience

Chief Marketing Officer

Furniture.com

2022-8 - Present · 4 yrs 2 mos

New York City Metropolitan Area

Furniture.com is a venture-backed, consumer technology business that is addressing fundamental challenges in the $200B US furniture space. The company is a B2C digital aggregator with a simple mission: To make finding furniture easy. Working with dozens of leading furniture retailers, we are building tools and technologies to help furniture shoppers find the perfect piece for their homes, all in one place.

Chief Marketing Officer

Packable

2021-4 - 2022-8 · 1 yr 5 mos

New York, United States

Packable, a Carlyle portfolio company, was one of the worlds leading eCommerce enablement platforms and the largest partner of its kind to Amazon, Walmart, and other leading online retailers. At Packable, Dan sat on the Executive Leadership Team and reported to the CEO. He built and ran a team of 45 with responsibilities across performance marketing, brand strategy, media, data, creative, and partnerships.

Worldwide Chief Innovation Officer

Grey

2017-11 - 2021-3 · 3 yrs 5 mos

Grey is a $1B global advertising agency network and part of the WPP group of companies. While at Grey Dan oversaw the innovation and digital group across 4 main regions with centers of excellence in New York, London, and Singapore. Reporting to the CEO and working with the network's regional creative and business leaders to help brands grow in a changing and increasingly complex world. During this time, Dan partnered with such influential brands as P&G, Volvo, GSK, Bose, and HSBC to name a few.

Chief Digital Officer, North America

McCann

2014-7 - 2017-11 · 3 yrs 5 mos

Greater New York City Area

Reporting to the CEO of North America, and part of the North American leadership team responsible for transforming a network through creative innovation and world-class brand experiences for client partners including L’Oréal, Reckitt Benckiser, Microsoft, General Motors, and MasterCard. During this time McCann became one of the most awarded agencies globally, including Adweek's North American Agency of the Year 2017, Effie’s Agency of the Year 2017, and Cannes Lions North American Agency of the Year 2016, 2017.

Founder - Managing Director

AnalogFolk

2011-8 - 2014-7 · 3 yrs

New York

Dan was recruited to launch the New York office of AnalogFolk, the highly regarded digital and innovation agency that had already built a substantial footprint in London and Syndey. Dan and his partners built AnalogFolk New York into an award-winning marketing agency producing world-class campaigns for - Nike, Red Bull, Pernod Ricard, HSBC and other great brands.

$TBWA\Chiat\Day$

Director of Digital

TBWA\Chiat\Day

2006-9 - 2011-7 · 4 yrs 11 mos

Greater New York City Area

Dan was relocated to New York by Omnicom (parent company of Agency.com and TBWA) to oversee a roster of clients, developing significant footprints and fueling growth in emerging digital channels. Helping businesses such as MARS (Skittles, Snickers, Startburst), Nissan, Pernod Ricard and ETrade.

Account Manager

Agency.com

2003-12 - 2006-9 · 2 yrs 10 mos

London, United Kingdom

Agency.com was one of the worlds leading digital advertising agencies. Dan was part of the team responsible for standing up some of the early digital platforms for brands such as British Airways, Proctor and Gamble, British Telecom