Benjamin Abitbol

Renovatio Automotive- The Future of Classics Bringing together all the players : Suppliers - Distributors - Workshops renovatio-automotive.com Bakelit.fr - The first online marketplace dedicated to classic car parts 8000 customers, BtoB and BtoC 170 worlwide suppliers More than 700 000 parts for all classic cars, oldtimers & youngtimers, on www.webstore.bakelit.eu Pro Classic - The first group of classic spare parts distributors and specialists Pro-classic.fr

Automotive consulting company offering short to long term missions in marketing, purchasing, strategy, interim management, business development.

Covered territories : France, French Speaking Africa

Vintage Car Rental for all kind of events, private and business oriented: incentive, advertising, product launches, promotion. Sales, restauration, maintenance and services dedicated to vintage and classic cars. www.viragesclassic.com

Consulting activities and services for Automotive supplliers and manufacturers.. - 5 years Business plan, strategy and vision, P&L. - Marketing plan, branding, media plan - Asian and European Brand sales representation, - Sales development, KAM - Interim management. - Set up, drive and manage teams. Developed business relations and network of 300+ contacts and decision makers in IAM spare parts distribution in France, North Africa and Europe : buying groups, wholesalers, autocenters, fast fitters, e-business and specialists.

Accountable for the Business Line P&L. Define, manage and implement the overall strategy and action plan. Set the priorities for product growth & value proposition development to ensure revenue and margin targets are met on a global level. Identify, support and push for sales growth across all regions. Agree pricing strategy with all countries, monitor execution and deployment of marketing and sales plan for all regions / countries. Decision maker for sourcing and strategic partnerships.

Managed and conducted a turnaround of the activity, based on a distribution model change in Europe, Middle East and Africa: customer base evolution, new price strategy and positioning, evolution of the offer for sale. Budgeted business plan definition and execution, competitors and market benchmark. Product release from OE and dedicated aftermarket development programs.

30 countries across Europe, Defined and executed marketing and sales plan for Export territories, for all product lines of the division: Exhaust systems, Catalytic converters, Shock absorbers and Filtration systems. Identified marketing actions and training opportunities to develop brand awareness and product visibility. Generated and monitored the marketing budget. Market trend analysis: car parc data, new products, market share statistics, benchmark competitors. Ensure communication through advertising and promotional campaigns.

Brand Gabriel Maintained and managed the European range, defined the development program with engineering department (+ 150 new products / year). Marketing B to B: press relations, trainings, promotional operations. Purchasing of outsourced finished goods. Defined new specifications guideline for suppliers with several criteria’s: product performance and durability, quality, level of service, replenishment terms. Investigated for potential suppliers, price negotiation, implementation of key performance indicators

Assisted French companies to establish operations in the US: searched for contacts, assisted with meetings, developed business approaches and tactics. Drafted and edited a monthly newsletter regarding North American automotive industry: market trends, new technologies, economical and financial activity of car makers and suppliers (130 subscribers).