Ben Zhou

China Marketing Director @ NNormal

About

 Over 16 years’ experience in sports goods industry and sports marketing field worked with fruitful experience & results in Running/Track & Field/Outdoor/Olympic Sports etc.  Solid knowledge, rich experience, and full set of skills on marketing strategic planning, integrated marketing planning, sports assets negotiation & management, project/events management, sports consumers’ research & study.  Reliable and responsible team manager and player  Mature strategic/logic thinking and business thinking  Result-orientated driven  A sports enthusiast: • Running/Trail Running/Ski & Snowboard/Triathlon/Hiking… • Multiple times ultra trail running finisher in Gobi ultra race(400km)/ Ultra Trail Mount Blanc(168km)/Ultra Trail Mount Fuji(170km)… Marathon PB 3:26

Country

China

City

Xuhui District

Industry

Sports

Skill

体育管理, 营销策略, 商业营销, 体育产业, 体育营销

Experience

China Marketing Director

NNormal

2024-10 - Present · 2 yrs

中国上海市

Sports Marketing Senior Manager-Running/outdoor

adidas

2016-8 - 2024-2 · 7 yrs 7 mos

Shanghai

 Responsibility Head of Running/Outdoor (Dec 2019-Feb 2024) Head of Running (Aug 2016-Feb 2024)  Leading the team of running/outdoor sports marketing  Category assets acquisition and management  Individual scouting and signing: Su Yiming(snowboarder), Xie Zhenye(sprinter), Wu Yanni(100m hurdle), Shi Yuhao(long jumper), Lu Yuting(sprinter), Luo Tao & Chen Lin (trail runner)…  Event sponsorship, project management, activation planning and execution, including sponsorships Beijing Marathon 2016-2023, Shanghai Half Marathon 2017-2024, Guangzhou Marathon 2018-2023, China Athletic Street Tour 2017-2023, Hood to Coast China 2020-2021, Chongli168 Ultra Trail 2022-2023; adidasTERREX snowfest 2021-2022  Olympic/Asian Games integration: 2016 Rio; 2021 Tokyo; 2022 BJ Winter Olympic; 2023 Hangzhou Asian Games  Category annual budget planning & tracking  Build and maintain the relationships with China sports government, to find right opportunity to extend brand reputation and build up brand loyalty  Category team member development and coaching  Communicate with different related parties and educate vendors to provide proper service to projects

marketing manager

Tecnica Group

2008-3 - 2016-8 · 8 yrs 6 mos

Beijing

 Responsibility  Leading the team of Marketing, deep dive in ski & snowboard, outdoor market.  Positioning TECNICA, NORDICA, NITRO, ROLLERBLADE as authentic ski & snowboard, outdoor brand by elite athletes’ endorsements, events, products launch, trade show, community activities, integrate within marketing system to enhance the consistent brand image and concept  Annual marketing planning, align with senior management  Strong involvement in seasonal campaign, and help to capture and evaluate the marketing opportunity by existing platform  Structure the working schedule of sponsorship, manage and supervise team member to ensure the projects run properly  Design the annual marketing budget and ensure the proper use of the budget  New project evaluation, analyses the possibility of execution of new assets, develop new project based on marketing requirements  Deal with the different functional agents/vendors to deliver the proper service

Marketing Specialist

ski & snowboard magazine

2005-8 - 2008-2 · 2 yrs 7 mos

Beijing

 Responsibility  Establish and maintain of distribution channels; magazine advertising sales  Structure and execute the customized the snow activities for magazine’s customers to build up brand awareness and image