Belle Baldoza

Director, Global Brand Communications and Campaigns @ TikTok

About

My superpower is creating stories that don't just get noticed, but spark global conversations and shape culture. I help innovative companies firmly position themselves at the heart of the zeitgeist through holistic brand storytelling. At TikTok, I led global brand narrative development and orchestrated integrated campaigns across earned, owned, and paid channels that solidified the platform's position as a community-driven cultural force. I was also responsible for building comprehensive brand ecosystems for Netflix, Spotify, Uber, and Airbnb as they expanded their Communications footprint globally. In 2019, I have been fortunate to have been named by Provoke Media (formerly The Holmes Report) as one of Asia-Pacific's Innovator 25 and among the Influence 100: Global Rising Stars poised to become Marketing and Communications leaders of the future. Areas of Impact • Integrated amplification: Design campaigns that work seamlessly across media relations, content marketing, social, and paid channels • Culture-first strategy: Transform product announcements into cultural moments through coordinated storytelling that drives adoption, growth and brand affinity • Scalable brand systems: Build unified communications frameworks that scaled across 40+ markets, maintaining positioning consistency while empowering local activation

Country

Canada

City

Toronto

Industry

Internet

Skill

Integrated Marketing Communications, Public Relations, Crisis Communications and Issues Management, Social Media and Content Strategy

Experience

consumer public relations lead

netflix

2016-2 - 2017-8 · 1 yr 7 mos

head of public relations and communications

spotify

2013-1 - 2016-1 · 3 yrs 1 mo

account manager - consumer public relations

ogilvy & mather

2012-7 - 2013-10 · 1 yr 4 mos

business planning consultant

mindshare

2011-4 - 2012-7 · 1 yr 4 mos

freelance instructor

berlitz corporation

2009-11 - 2011-2 · 1 yr 4 mos

* A promoter of English proficiency in accordance with the innovative Berlitz method. * Responsible for teaching Business English and advanced English for various skill levels in accordance with the Berlitz method * Evaluated students’ English proficiency levels and recommends programs in accordance with assessment results

news editor and broadcaster

uca news

2010-1 - 2011-1 · 1 yr 1 mo

* Producer, broadcaster and sub-editor for the news agency's regional audience. * Produced, edited and published news content distributed for the news agency's diverse audience across Asia-Pacific * Led the development of press releases and commentaries for distribution across the region * Produced and edited broadcast copy for the agency’s weekly video news magazine * Served as a broadcast talent for the agency’s video news magazine and daily audio podcasts

international business correspondent

siam legal

2008-12 - 2009-12 · 1 yr 1 mo

* Marketing and digital communications lead for Thailand's largest legal network. * Managed Client Relations and Digital/ Social Media Marketing for Thailand’s largest legal network * Supported corporate brand identity redirection through PR strategy * Produced online content aligned with the firm’s overall communications strategy as part of improving the firm’s resource links * Developed press releases and other relevant trade industry articles for distribution across the region * Produced and edited promotional yet culturally-relevant documentaries posted on YouTube and other online portals * Managed the firm’s social media accounts and digital channels

radio dj

rj underground radio 105.9 manila

2008-1 - 2008-12 · 1 yr

* Weekend radio DJ spinning the best of alternative and indie rock music. * Hosted a weekly show on mainstream FM radio with a Rock/ Alternative Music format * Hosted concerts and other related events sponsored by the radio station as required * Served as voice talent for the radio station's promotional on-air announcements

public relations officer

araneta center, inc.

2006-6 - 2008-12 · 2 yrs 7 mos

production assistant

television and production exponents

2006-1 - 2006-1 · 1 mo

* Production internship with a focus on copywriting. * Served as a Production Assistant for the Philippines' longest-running and most popular noontime show, Eat Bulaga!, to fulfill undergraduate degree internship requirements * Provided support and assistance for all on-set production requirements such as copywriting, editing, artist liaison and management * Liaised with crew members and talents to ensure delivery and execution of daily broadcasts

editorial assistant

fookien times philippines yearbook publishing

2005-1 - 2005-1 · 1 mo

* Editorial internship with a focus on project management and copywriting. * Served as coordinator for the creation and development of features showcasing the Philippines' most popular artists, personalities and celebrities for the company's annual coffee table book * Assisted in the development of design elements and publication * Provided support in the development of features through research, copywriting and editing

radio dj

campus radio 97.1 wlsfm

2003-1 - 2005-1 · 2 yrs 1 mo

* First foray into mainstream broadcasting as a student DJ on primetime radio. * Hosted a weekly show on mainstream FM radio with Top 40 and Retro formats * Hosted concerts and other related events sponsored by the radio station as required * Served as voice talent for the radio station's promotional on-air announcements

head of consumer communications

uber

2017-10 - 2018-1 · 4 mos

Brand builder for the world's leading disruptor in ridesharing and food delivery. Employment ended by way of redundancy, following the merger of Uber and Grab in South East Asia. Led consumer and brand communications strategy and campaigns across Asia-Pacific, working with communications leads across 15 markets Collaborated with global and regional teams to build consumer communications strategies and campaigns that enhance the reputation of Uber (rides/transport) and Uber Eats (food delivery) Partnered with internal and external stakeholders to develop the Uber and Uber Eats narrative, along with media relations materials that leverage key pop culture moments, trends and consumer insights Ensured cross-functional alignment with Marketing, Social Media and other key stakeholders to ensure a targeted approach to media relations and integrated campaigns Maintained an extensive network that enables proactive media and influencer relations across corporate, lifestyle, consumer tech, business, entertainment, broadcast and online media