Veronika Bekfolli

- Successfully launched and managed a full-scale project from scratch, including budget planning, product strategy, and marketing execution. - Oversaw the development and implementation of the project’s website and digital presence. - Managed all aspects of product marketing, including user acquisition strategies and campaign planning. - Built and led a high-performing team by recruiting, training, and mentoring employees. - Monitored and optimized traffic performance (fraud, LTV and etc), ensuring efficient budget allocation and return on investment (ROI). - Developed and executed launch monthly plans, coordinating cross-functional efforts to meet deadlines and objectives. - Controlled all operational processes, maintaining alignment with project goals and business strategies. - Acted as the main decision-maker for the project, ensuring successful outcomes and growth.

- Monitored and identified fraud within incoming partner traffic, ensuring traffic quality and compliance with standards. - Analyzed partner-generated mobile app activity through tools such as Appsflyer, Adjust, Appmetrica, Fraudscore, and various CRM systems to optimize performance. - Allocated monthly and quarterly budgets for the Affiliate department, ensuring cost-effective campaigns and ROI improvement. - Collaborated closely with the Commerce department to align on project goals and execution strategies. - Managed over 15 simultaneous projects, coordinating timelines, resources, and deliverables to meet deadlines. - Conducted daily team stand-ups to ensure alignment, resolve roadblocks, and maintain progress across projects. - Developed and executed product promotion strategies, leading to increased engagement and user acquisition. - Established and led a 10-person Affiliate department, recruiting, training, and mentoring team members for optimal performance. Results: - Reduced fraud rate by over 40% through enhanced monitoring systems and improved traffic quality controls. - Successfully organized and streamlined affiliate managers’ workflows by implementing a task management system, increasing efficiency and accountability.

- Led projects through all stages of development, serving as the primary point of contact for project-related updates and communications. - Collaborated closely with Marketing, Development, and Design teams to ensure the timely delivery of high-quality project outcomes aligned with strategic objectives. - Organized and facilitated weekly team meetings, setting clear agendas and driving productive discussions. - Developed and implemented innovative promotion strategies, contributing to enhanced user acquisition and engagement. - Managed team priorities and resolved conflicts effectively to maintain focus and achieve project goals. - Conducted extensive partner research and successfully integrated new affiliates into the network, expanding reach and opportunities. - Represented the company at international conferences, building partnerships and strengthening the company’s brand presence in the industry. Results: - Secured 15+ major clients from international conferences, significantly expanding the company’s portfolio and contributing to long-term revenue growth. - Successfully led the development and launch of the company’s new website, enhancing brand visibility and client engagement.

- Maintained consistent communication with gaming and e-commerce clients across all project stages, ensuring alignment with goals and expectations. - Coordinated daily with production and creative teams, driving successful project outcomes and achieving key performance metrics. - Acted as a liaison between clients and legal or financial departments, facilitating smooth collaboration and compliance with requirements. - Managed project budgets effectively, ensuring cost efficiency and financial transparency. - Designed and delivered impactful marketing presentations and workshops tailored to client needs and industry trends. - Proactively addressed and resolved conflicts during project implementation, maintaining client satisfaction and project momentum. Results: - Successfully launched influencer campaigns for gaming clients promoting new games, achieving over a 30% increase in new player engagement. - Expanded brand reach for e-commerce clients by 30% through tailored marketing campaigns utilizing high-performing micro-influencers. - Resolved a complex situation with a dissatisfied client who considered terminating services due to an error on our side, restoring trust and maintaining a long-term partnership.

- Conduct close communication with the in-house media buying development and serve as the primary link between the advertiser and promotion department. - Implement promotion models: CPA, CPL, CPS, CPI, CPC, CPM, CPO. - Manage major verticals, including gambling, dating, cryptocurrency, binary options, education. - Work with traffic sources: Google UAC / Facebook / Unity Ads / Context. - Obtain pricing deals, negotiate contracts, and solidify beneficial agreements. - Develop team communications and information for weekly status meetings. - Expertise in integrating with the internal platform system and advertisers. Involved in the technical part when launching campaigns. - Produce and submit weekly reports outlining progress against KPI objectives. Results: - Increased media buying revenue by 40% through improved client negotiations, rapid campaign optimization, and effective team coordination. - Proactively identified and secured high-converting offers, driving consistent growth and profitability.

- Build communications between the CPA department and other profitable departments. - Connect publishers to our applications through a tracker. - Engage in optimization of the workflow.