Begüm Scharer

- Defining global pricing and sales strategy to ensure sustainable sales and profitable growth which results through strategic pricing adjustments and +2.4 pp in gross margin. - Business decision support and commercial excellence guidance through market and sales analytics which generated additional around 2 $M profit/year. - Implementation and execution of new pricing and portfolio simulation tools to support sales teams and top management, resulting in a +5pp increase in market share of targeted customers with favorable pricing. - New commercial approaches to business challenges, resulting in savings of $2M in portfolio. - Enhance data visibility with user friendly dashboards, contributing to 40% reduction in decision making time.

Additional to my pricing responsibility, my role has evolved significantly, encompassing not only pricing responsibilities but also market intelligence and project management. Managing a team of two employees adds another layer of complexity and leadership to my role. Main responsibilities and achievements are; - Market forecast studies to anticipate trends and opportunities - Analyzing upstream and downstream to understand the market landscape - Utilizing import/export data for insights into market dynamics which lead market share increase +3points. -Leading 3 important projects which are new CRM implementation (Salesforce), BW database upgrade, and PowerBI dashboard - This new projects and systems lead the organization more data driven and agile and 95% of the top management and sales team utilize PowerBI insights in their decision making process.

As the single employee in the team and direct report to C level, my main responsibility is to analyze sales data and market conditions to determine the optimal pricing strategy for customers and products. This involves evaluating factors such as costs, competition, customer demand, and economic trends to set prices that maximize profitability. Developing pricing tools and monitoring pricing performance are also part of my role.

After application and interview process, I selected as a Young Advisory Board member of Sabancı Holding Industry Business Unit. Conducted strategic projects and had a chance to experience top level's leadership and business approach.

Leading decision making process for consumer segment (tariffs/campaigns/new products) initially and transferred to another team in the same department and started to deal with capex required large investment plans (+5$M) - Had an authority to approve or reject a commercial campaign and business investment plan based on the results of comprehensive financial analyses. - Had a strong relationship and collaboration with many business units and departments in order to evaluate the proposals of Sales and Marketing.

- Responsible for sales reporting for field and managers - Analyses for new campaigns

As an Exchange student in Technical University of Kaiserlautern, I gave support other exchange students in their orientation period to have a smooth transition.

CORe program includes 3 main master courses which are Business Analytics, Economics for Managers and Financial Accounting