Begentsch S.
Retail Media Advisor @ Advertising Business Group
About
Strategic marketing leader with 5 years of experience in high-velocity startups in EMEA across B2B AdTech/MarTech and FinTech. Experienced in leading high-performing teams, while building and scaling a full-funnel growth engine (PMM, GTM, Performance, SEO/GEO, Acquisition) from 0 -> 1.Whether it's orchestrating AI-native product launches, building a strong inbound lead gen engine, organizing industry events, or automating marketing processes, I constantly sit right between data, marketing, strategy and execution.Marketing StackAgentic AI Automation: Claude, Zapier, and N8NPaid Ads: Google, LinkedIn, Meta, Apple AdsAnalytics: GTM, GA4, Search ConsoleSEO: Semrush, Ashrefs, Similarweb, Screaming FrogMobile: Play Console & App Store ConnectCMS and Design: Framer, Sanity, FigmaPR: Businesswire, PR NewswireCRM: HubspotPresentation: Pitch
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Türkiye
Computer Software
Generative Engine Optimization (GEO), Google Ads, App Store Optimization, Storytelling, Thought Leadership, SEO Copywriting, Content Strategy, Content Development, Sales Presentations, Sales Enablement, Marketing Data Analysis, Event Management, Operations Management, Email Marketing, Project Management, Team Management, Marketing Strategy, Digital Marketing, Integrated Marketing, Team Leadership
Experience
Retail Media Advisor
Advertising Business Group
Dubai, United Arab Emirates
Leading Commerce and Retail Media projects, including online webinars, round tables and exhibitions, in close collaboration with ABG and its members in the GCC.
Guest Contributor
Vibe Media Group
Dubai, United Arab Emirates
Guest contributor for Martechvibe and CXM Today, covering topics around AdTech, MarTech, Commerce and Retail Media
Marketing Team Lead
GoWit Technology
Delaware, United States
Marketing Specialist
GoWit Technology
AdTech and Retail Media Task Force Advisor
IAB MENA
Dubai, United Arab Emirates
Actively contributing to the development of industry guidelines, best practices, and thought leadership for Retail Media and AdTech across the MENA region. Collaborating with leading marketers, technology providers, and publishers (Google, Publicis, Omnicom, Amazon, GroupM, Equative, TikTok, Snapchat) to shape the future of commerce media foster transparency, and drive innovation across digital advertising ecosystems. Led the organization of a masterclass and co-developed key industry reports such as Retail Media Ecoscape, MENA Voices, Capability Map of Retail Media Networks, Getting Started with Retail Media in MENA all available on IAB MENA’s website and socials
GTM Analyst and Sales Enablement
Friday Finance
Berlin, Germany
Marketing Specialist
GoWit Technology
Istanbul, Türkiye
Sales And Marketing Intern
GoWit Technology
Advisory Student Competition
PwC Malaysia
In collaboration with other students and senior PwC auditors, I worked on a case to solve a supply chain sustainability crisis. After interviewing C-level executives at major banks, non-profit organizations, and typical farmers, I suggested a step-by-step solution in presentation format that was reviewed by senior managers at PwC.
Brand Marketing Intern
Unilever
Malaysia
As part of a Knorr brand marketing, we worked on a case to rebrand Knorr cubes as a healthy addition to diet in the midst of Covid-19. To do this, I conducted customer research (surveys and interviews), planned campaign budget and timeline as part of a small team.
Investment Banking Intern
CFA Society Malaysia
Malaysia
Put together an Equity report, including industry overview, competitive research, and financial analysis, covering a semiconductor firm partnering with Dyson in Malaysia. Furthermore, I reviewed ethical dilemmas related to financial fraud by using the best practices of CFA Ethics Guidelines.
Summer Intern
University of Nottingham Malaysia
Semenyih, Selangor, Malaysia
Assisted the international relationship department with organizing and executing summer events attended by over 1000+ prospective students.
Education
University of Nottingham
Business Economics and Finance
Academic Interests: Entrepreneurship and Innovation Financial Markets Modern Corporate Management Database Management in Business
Begentsch S.'s Contact Information
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