Beatriz Tolezano

Head of Marketing for HP Brazil, reporting directly to the country's Managing Director. Responsible for leading HP's brand communication and growth strategy across both B2B and B2C businesses, driving brand relevance in the market and accelerating commercial results. Management of marketing investments, teams, and integrated initiatives, aligning local, regional, and global priorities to strengthen brand positioning, expand market opportunities, and drive demand generation.

Leadership of the SMB Marketing Campaign pod in Latin America, managing a team of Marketing Managers in Brazil and Mexico. Develop creative marketing strategies based on market understanding and opportunities to enable small businesses' success on TikTok through revenue-driving activations and scalable market-relevant campaigns. Partner with the SMB Sales, Product and Growth teams to align on business priorities and develop marketing strategies to help drive growth, product adoption and client and agency education at scale.

Planning and management of marketing projects to communicate TikTok solutions to SMBs in Latin America. XFN work with Sales and Product teams to identify common SMB Marketing needs for the region. Collaboration with Global SMB marketing counterparts to pilot new campaigns in Latin America and escalate local programs to other regions. Regional budget management and control.

Coordinated support activities for the Board related to strategic management, content generation, consolidation of management support materials and organization of the Accor South America Board Meetings. Built and managed Accor's strategic plans, studies and roadmaps in South America. Led transversal key projects of the Group in the region.

Responsible for data analysis and generating insights related to marketing intelligence (brand, customer, product) in order to support the company in decision making. Management and control of the Marketing budget for South America. Local coordination, monitoring and analysis of Brand Awareness and Brand Equity KPIs with the global team located in Paris. Analysis of internal indicators of the brands (performance, quality, CRM) to identify opportunities of improvement in product, promotions or communication. Coordination of the integrated communication plan for all Marketing teams in South America, optimizing the activities throughout the year and measuring the effectiveness of the actions.

Development of strategies and marketing actions for the brands ibis, ibis Styles and ibis budget in Brazil and South America, considering 3 main pillars of action: branding, customer experience and sales generation. Planning, management, execution and control of local projects in Brazil and in the hispanic countries where the brands are present. Control of the area's budget for Brazil, Argentina, Chile, Colombia and Peru.

Development of marketing and communication actions for the brands ibis, ibis Styles and ibis budget in Brazil and South America, in order to strenghten the image and awareness of each brand. Interface between the hotels and the HQ supporting areas to guarantee performance and monitor results. Local support to the global projects developed by marketing central team in Paris.

Content and offer management of the Accorhotels.com website, e-mail marketing and social media channels for Brazil and Latin America. Development of communication actions in the website, working together with the marketing teams. Interface with the design agency to develop the identity of offers and services. Interface with internal areas in the HQ and with the central team in Paris to guarentee performance, and with other countries for international contribution in communicating local contents. Monitoring of actions and results through development of analytical reports.