Beatriz Aunon

Senior Director - Head of Marketing EMEA/APAC Strategic Partnerships @ RingCentral

About

Commercially driven global marketing executive with 19+ years’ experience accelerating revenue growth across EMEA and APAC in B2B SaaS, cloud communications and telecoms. Proven track record of building and scaling high-performing field marketing and go-to-market functions that deliver measurable pipeline and revenue impact. Expert in aligning marketing with sales to drive partner-led growth, enterprise demand, and market expansion. Recognized for translating global strategy into high-impact regional execution—combining data-driven demand generation, account-based marketing, and partner ecosystems to unlock growth. Strong influencer at C-level with deep experience managing multi-million budgets, complex matrix organisations and cross-functional global teams.

Country

United Kingdom

City

London

Industry

Computer Software

Skill

Gestión de productos, Marketing de productos, Comunicaciones móviles, Dispositivos móviles, Dirección y desarrollo de equipos de trabajo, Estrategia empresarial, Comunicación inalámbrica, Administración y dirección de empresas, Product Management, Liderazgo de equipos, Mobile Communications, Desarrollo empresarial, Gerencia de ventas, Mobile Devices, Gestión de proyectos, Computación en la nube, Comunicaciones unificadas, Voz por protocolo Internet, Business Strategy, Estrategia

Experience

Senior Director - Head of Marketing EMEA/APAC Strategic Partnerships

RingCentral

2022-1 - Present · 4 yrs 9 mos

London

Owned international marketing and partner GTM strategy across EMEA & APAC, driving pipeline growth, partner revenue, and market expansion. Key Highlights: - Scaled regional field marketing function and GTM frameworks across multiple markets. - Delivered 35% YoY growth in partner-led revenue across EMEA and Australia. - Increased marketing-sourced pipeline by 20% through integrated demand gen and ABM. - Managed multi million budget with strong ROI, attribution, and pipeline visibility discipline.

Marketing and GTM Director, UK GSP

RingCentral

2021-3 - 2022-1 · 11 mos

Gran Londres

Led UK GTM strategy for strategic partners, aligning demand generation, sales enablement, and market positioning. Key Highlights: - Drove pipeline growth through integrated partner and demand generation campaigns. - Enabled 2,000+ sales reps with structured sales readiness programs. - Built targeted SMB and Enterprise propositions to improve conversion and competitiveness.

Digital Marketing Transformation Lead

Vodafone Business

2019-3 - 2021-3 · 2 yrs 1 mo

Gran Londres

Led global marketing transformation across 15+ markets to drive performance, efficiency, and data-driven decision-making. Member of Marketing Leadership team. Key Highlights: - Managed €3M+ budget, contributing to €80M revenue uplift over 3 years. - Implemented global MarTech stack and standardized lead management. - Introduced unified KPIs and reporting to improve marketing accountability and visibility.

CMO Office - Strategic projects

Vodafone Business

2018-10 - 2019-3 · 6 mos

Gran Londres

Led strategic global marketing initiatives and high-impact partnerships. Key Highlights: - Directed GTM and Marketing strategy for Vodafone–IBM cloud joint venture. - Co-led marketing strategy for Vodafone–Accenture healthcare partnership. - Generated €7.6M pipeline through global campaigns in strategic growth areas.

Head of Product & Solution Marketing

Vodafone Business

2016-8 - 2018-9 · 2 yrs 2 mos

London, Reino Unido

Progressed through global product and solution marketing leadership roles across EMEA. Key highlights: - Led global GTM for Cloud, IoT, and Unified Communications solutions. - Owned portfolio messaging, launches, and lifecycle marketing. - Built strong foundation in B2B segmentation and commercial marketing strategy.