Brandon Buras

Brandon Buras

Chief Innovation & Strategy Officer @ Uniquely Digital

About

With 15+ years in digital media and strategy, I specialize in crafting performance-driven media strategies that bridge the gap between client goals and measurable results. Spending over a decade at Hearst Corporation, I developed extensive, data-backed media strategies for a diverse portfolio of clients. Transitioning to the agency side, I’ve led strategy and innovation, ensuring brands maximize their digital investments through precision-targeted campaigns. As Chief Innovation & Strategy Officer, I drive the agency’s strategic vision, ensuring every campaign is optimized for ROI. My role encompasses: ✔ Strategic Leadership – Steering the agency’s direction to embed innovation into every campaign. ✔ Media Strategy & Buying Oversight – Leading teams to craft tailored, high-performing media plans. ✔ Client-Centric Solutions – Engaging directly with clients to address challenges and deliver results that align with business objectives. ✔ Data-Driven Optimization – Analyzing key performance metrics to refine strategies and enhance ROI. ✔ Trendspotting & Innovation – Staying ahead of digital advertising trends to keep our approach cutting-edge. ✔ Tech-Forward Approach – Championing emerging technologies to enhance campaign effectiveness. Passionate about the ever-evolving digital landscape, I thrive on solving complex challenges and driving measurable success across industries. Let’s connect and explore how performance media can elevate your brand’s impact.

Country

United States

City

Houston

Industry

Marketing & Advertising

Skill

Search Advertising, Social Media Advertising, Performance Attribution, Digital Media, Campaign Strategy Development, Media Buying, Campaign Performance Analysis, Business Strategy, Graphic Design, General Business, Marketing Communications, Email Marketing, Market Analysis, Sales, Adobe Creative Suite, Presentation Skills, Google Adwords, Yahoo, Digital Marketing, Digital Strategy

Experience

Uniquely Digital

Chief Innovation & Strategy Officer

Uniquely Digital

LinkedIn
2024-8 - Present · 2 yrs 2 mos

Houston, Texas, United States

• Drive Strategic Vision: Lead the agency's strategic direction, ensuring that innovation is deeply embedded in our ROI centric campaigns. •Oversee Media Strategy: Manage the Media Strategy and Buying departments, fostering a collaborative environment aimed at creating campaigns tailored to our clients' unique needs. • Client Engagement: Engage directly with clients to solve problems, address challenges, and deliver precise results aligned with promises. • Analyze Performance Metrics: Rigorously analyze performance metrics and KPIs, using insights to refine strategies and optimize client ROI. •Stay Ahead of Trends: Keep abreast of the latest in digital advertising to ensure our offerings are cutting-edge and best-in-class. • Champion Technology: Promote the integration of pioneering technologies and platforms to enhance our bespoke solutions. •Collaborate with Leadership: Work closely with senior leaders to align agency goals with emerging market opportunities. • Foster Learning Culture: Create an environment of continuous learning and innovation, ensuring our team remains equipped with the latest industry skills. • Mentor Future Leaders: Nurture direct reports, paving the way for the next wave of innovative leaders within the agency.

High Five Marketing Partners

Chief Innovation & Strategy Officer

High Five Marketing Partners

2022-5 - 2024-10 · 2 yrs 6 mos

Houston, Texas, United States

- Drive the agency's strategic vision, ensuring that innovation and creativity remain at the heart of our white-glove approach. - Consult with Creative and Media Buying departments, fostering a collaborative environment to design and execute customized campaigns that resonate with our client's unique needs. - Regularly engage in client-facing meetings, working closely with clients to understand their challenges, problem-solve, and ensure results are delivered as promised. - Remain abreast of the latest trends and shifts in digital advertising, ensuring that the agency's offerings are consistently best-in-class and ahead of the curve. - Champion the integration of pioneering technologies, platforms, and methodologies to further enhance our bespoke advertising solutions. - Collaborate closely with senior leadership to align the agency's goals with emerging market opportunities and client needs. - Cultivate a culture of continuous learning and ingenuity, ensuring our team remains equipped with the latest industry knowledge and skills. - Nurture and mentor direct reports, paving the way for the next wave of innovative leaders within the agency. - Analyze performance metrics and KPIs rigorously, leveraging insights to refine strategies, optimize campaigns, and bolster client ROI.

Houston Chronicle

Executive Director of Branded Content and Vertical Strategy

Houston Chronicle

LinkedIn
2019-3 - 2022-5 · 3 yrs 3 mos

Houston, Texas Area

Houston Chronicle

Director of Vertical Digital Strategy and Revenue Development

Houston Chronicle

LinkedIn
2016-1 - 2019-3 · 3 yrs 3 mos

Houston, Texas Area

Houston Chronicle

Sales Director, Digital- Real Estate

Houston Chronicle

LinkedIn
2012-10 - 2016-1 · 3 yrs 4 mos

Houston, Texas Area

Houston Chronicle

Digital Sales Manager- Automotive

Houston Chronicle

LinkedIn
2012-4 - 2012-10 · 7 mos

Houston, Texas Area

Houston Chronicle

Digital Strategist- Automotive

Houston Chronicle

LinkedIn
2011-9 - 2012-4 · 8 mos

Houston, Texas Area

Amuse Digital

Director of Business Development

Amuse Digital

LinkedIn
2012-10 - 2022-5 · 9 yrs 8 mos

Houston, Texas Area

The Reynolds and Reynolds Company

Marketing Analyst

The Reynolds and Reynolds Company

LinkedIn
2010-6 - 2011-9 · 1 yr 4 mos

Houston, Texas Area

• Manage 20+ automotive dealership accounts with marketing campaigns directed at increasing sales and service revenue by optimizing segmented and targeted marketing via email, direct mail, and voice • Primary contact for each account with daily consultation on marketing strategy, presentation of monthly results to the dealership principals, and relationship development with dealership contacts • Analyze and evaluate account statistics and campaign results with dealership management • Serves as a lead analyst and trainer for newly hired employees within the department • Marketing results have lead to a higher return on investment for the client compared to competing dealerships in their respective tier, up-sell on communication method of marketing program, contract expansion into additional marketing programs and expanding the base contract into additional affiliated dealerships

Education

Stephen F. Austin State University

Stephen F. Austin State University

LinkedIn

Journalism: Advertising; Marketing

2006 - 2010 · 4 yrs

Brandon Buras's Contact Information

Email

******@***.com

Phone

(**) *** ****

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