Basri Efe Eryiğit

Maplats is an AI-powered SaaS platform for digital marketing teams. It provides 13 modules under one roof: ad copy generation, social media calendar, SEO content creation, campaign report analysis, GEO optimization, brand advisor chat, and team approval workflows. All AI outputs are personalized with your brand profile like industry, voice, and target audience are automatically injected into every generation.

-Supported planning and optimization of digital media campaigns across Meta, Google, Youtube and Amazon. -Monitored performance metrics and prepared weekly campaign reports. -Collaborated with internal teams and media agencies to ensure brand consistency. -Assisted in A/B tests and performance-based budget allocation. -Researched new media channels and tools to improve campaign efficiency.

• Conducted market research to identify profitable niches and trending products in the U.S. and global markets. • Built and maintained partnerships with international suppliers to ensure seamless fulfillment and operations. • Managed and optimized the Shopify storefront, improving conversion rates and overall user experience. • Creating a website that suits the user experience from start to finish on Shopify. • Designed marketing creatives and short-form videos to support high-performing ad campaigns. • Planned, executed, and optimized Meta, TikTok, and Google Ads to increase traffic and sales. • Monitored ad budgets, tracked performance metrics (ROAS, CPA, CPC), and analyzed profitability. • Provided responsive customer support to maintain strong satisfaction and retention rates. • Designing images to be used in advertisements, social media accounts and websites, usually using Canva and CapCut.

As a former President of OzU Business Club — the largest student organization at Özyeğin University — I currently serve on the Board of Presidents, mentoring two key departments: Social Media and External Relations. In this role, I actively transfer leadership knowledge, provide strategic direction, and empower department heads to execute at a higher standard. 🔹 Social Media Department Mentorship • Provided strategic guidance on digital communication and content marketing aligned with the club’s branding vision. • Supervised end-to-end content production: storyboarding, filming, editing, and publishing across platforms (Instagram, LinkedIn, YouTube). • Drove engagement growth through content performance analysis and iteration. 🔹 External Relations Department Mentorship • Supported sponsorship strategies, corporate outreach, and partnership development. • Reviewed and coached on pitch decks, email communication, and negotiation approaches. • Contributed to planning high-impact events (panels, networking sessions, conferences). • Strengthened external stakeholder engagement and long-term collaboration planning. 🔹 Strategic Contribution • Actively shape the club’s legacy through mentorship and vision alignment. • Act as a bridge between current leadership and institutional memory. • Provide support on both a strategic and operational level, blending vision with execution.

• Organize career events with 3000 members. • Corporate conversations with companies and company research that meets the criteria. • Lead a team of 100 people from six different departments. • Provide comprehensive information to students about corporate life.

As the Head of External Relations and Sponsorship at Özyeğin Business Club in the 2023-2024 period, we are in talks with companies and try to provide meetings and sponsorships, in this way we are already trying to adapt ourselves to corporate life. In addition, I have a very good experience of leadership and teamwork thanks to the 16-person external relations and sponsorship team that I head.

External Relations Team Member at Özyeğin Business Club.

SigortaAcentesi.com is a RS Automotive Group company. - Planning and managing content across digital channels - Running and optimizing performance marketing campaigns (Google & Meta) - Supporting SEO strategies and keyword research - Tracking and reporting on digital performance metrics - Contributing to overall brand growth efforts

• Planning and supporting digital marketing campaigns. • Managing and monitoring content on social media platforms. • Integrating data analysis and reporting. • Assisting with the diversity of digital advertising campaigns. • Conducting market and competitor analysis. • Conducting SEO, SEM and performance marketing activities.

♦ Launched AI-powered influencer management app, optimizing content performance. ♦ Managed paid campaigns on App Store and social media platforms. ♦ Conducted App Store Optimization (ASO) to boost visibility and downloads. ♦ Collaborated with developers to enhance user experience and performance.

♦ Developed AI-powered food tracking app with photo recognition and expiry alerts. ♦ Applied ASO strategies to increase organic downloads and user acquisition. ♦ Collaborated with developers to improve app functionality and user interface.

- Gained knowledge in advertising, startups, and target audience, SEM and SEO. - Acquired skills in Contemporary Art networking and organizing - Optimized website, boosted speed, sales, and advertising