Bárbara Cabral

Real estate developer focusing on ultra-high-end properties. Main activities: Creation and implementation of content strategies aligned with business objectives, aiming to increase engagement and conversion; Planning and managing social media campaigns, including the creation of editorial calendars and performance analysis; Managing, reviewing, and producing content for blogs, websites, newsletters, and other digital platforms; Developing and strengthening brand identity through creative strategies that ensure visual and message consistency across all channels; Acting as a liaison between agencies, production companies, and the company; Identifying and managing partnerships with influencers to expand the brand's reach and authority; Guiding and training teams on best practices in digital marketing and branding; Planning and executing events for clients and prospects, ensuring a memorable experience aligned with marketing objectives.

Content specialist, responsible for the digital content area within the real estate development company. Key activities: - Mediator between agency and Company; - Definition and approval of topics for the blog and social media; - Approval and monitoring of on-page and off-page SEO; - Strategist for relationship/CRM workflows on the Hubspot platform; - Copywriter for marketing emails and motion content for nurturing and event invitations. - Content creator for TikTok, Reels, Pinterest; - Influencer marketing; - Production and coordination of video scripts; - Digital content strategist for product launches. - Creation and approval of designs. - Social media and social listening.

Clients Served: UHG Brazil | Amil, Hospitals Americas, and others. Key Activities: - Creation of media plans for Facebook, LinkedIn, and Google; - Planning and execution of campaigns and ad boosts on Facebook Ads, LinkedIn Ads, and Google Ads; - Analysis and monitoring of digital campaigns; - Campaign optimization and creation of high-quality action reports.

Clients Served: UHG Brazil | Amil, Hospitals Americas, and others. Key Activities: - Responsible for email dispatches and data filter creations within the Salesforce Marketing Cloud platform; - Development of weekly and monthly reports on the dispatched emails; - Formulation of proposals for improvements and feedback on the sent emails; - Sending SMS via Salesforce Marketing Cloud; - Creation of relationship workflows and process automation; - Reports on campaign results.

FREELANCER | Company specializing in identification technology, traceability, and connectivity. Key Activities: - Planning content strategies for attraction, conversion, sales, and enchantment; - Content production for blogs, social media, email marketing, and ads (Facebook and Google); - Coordination of the Marketing team (Copywriting, design, and customer service).

Agency with a focus on the real estate market. Key Activities: - Mapping the current strategy of new clients; - Lead scoring criteria - Mapping content according to the Customer's journey; - Definition of buying journeys; - RD Station configurations; - Segmentation and tagging of leads in the database; - Validation of leads by Data Valid; - Creation of custom fields to integrate with CRM information; - Database segmentation by opportunity stages in CRM; - Creation of nurturing flows; - Lead Qualification Criteria; - Creation of email and landing page content; - Results reporting; - Monitoring and optimization of flows.

Digital agency specialized in Content Marketing. Key Activities: - Consultant responsible for defining the target audience, Customer journey, and clients' publication schedule; - Planning content strategies for the sales funnel; - Production and approval of content for blogs, social media, and ads (articles, e-books, landing pages, presell, advertisements, email marketing); - Coordinator responsible for the agency's copywriters.

Key activities: - Content production for blogs with a focus on SEO; - Translation and modification of content in English; - Editor responsible for the team of remote copywriters, managing the distribution and receipt of topics and articles; - Recording videos for content marketing education.