Banu Buyurgan Wuthrich

Managing, supervising and liaising with the government for multinational companies, institutions and organizations; designing, managing, supervising and carrying out strategic communications and advocacy, carrying out executive relations between the related stake holders and government agencies; planning and implementing communication strategies. The accounts/clients she has managed and/or managing are the Boeing Company (USA), Astra Zeneca (UK&Sweden), MESA Holding (Turkey), Votorantim (Brazil), Cimpor (Portugal) and COMODO (USA), Alstom (France), KAVAK (Latin America) as well as International Monetary Fund (IMF).The tasks she is responsible and has the expertise in reputation management in Turkey working across all stakeholder constituencies; Managing emerging issues and advocacy in order to achieve her client’s business objectives; support the companies’ spoke persons and represent her clients at every level of external relationships; leading social media tools; identifying emerging trends, competitive and political intelligence, and analyzing the opportunities; providing strategic counsel and advise on communication issues, strategies; media relations management; crisis management; supervising and leading publications’ policies; development, implementation, monitoring and reporting of Communication and Visibility Strategies and Action Plans including budget management; overall management of EU and WB funded projects; development and implementation of training modules; planning information and publicity activities. Taking the roles as key expert and senior non-key expert for the projects funded by EU, UNDP and the World Bank.

IPA 2013 Phase 2 Energy Projects: Communication Strategy was developed and implemented. Coordinated/managed 2-day high-tech, carbon neutral digital closing event (350 pax from international organizations, ministries, NGOs, private sector, academia & media); analysis of the communication environment and target groups and design of strategic approaches/key messages; media design & buying process; produced 12 videos on energy efficiency; consultancy in social media management and mass media relations; drafting press release, media invitations and ensuring the media coverage.

PMR-Partnership for Market Readiness Program: Communication Strategy was developed and implemented including analysis of Turkish communication environment & target groups'; designed public opinion surveys (2000 pax) and interviews; communication campaign developed and implemented incl. stakeholder’s engagement (media, academy, public/private sector) on climate change and carbon pricing; coordinated mass media relations; airtime buying & the production of the TV programme (NTV Channel, Pasaport Programme); produced promotional videos; developed print and digital media supplement in collaboration with Doğan Medya Group Capital Magazine and the Economist, developed / management and moderation of social media campaign and content* recognized as a case study by the World Bank in PMR Programme implemented countries. Advocacy activities for carbon pricing and climate change were conducted. Creative content management for social media accounts and working with influencers. Media trainings were delivered to the Ministry of Environment and Urbanization executives.

Contract and project management; management of comms consultants and backstopping; development and implementation of communication action plan, including analysis of communication environment and target groups; conceptualization and organization of five visibility events showcasing EU support to refugees in Turkey; supporting the management of EUD Turkey’s social media accounts in relation to the project, including content creation of social media posts; leading advertisement design works in consultation with EUD Turkey; managing full process of production of five films on five sectors and EU Ambassador to Turkey’s regional visits for FRIT; development and distribution of print, audio-visual and promotional materials; supporting the airtime buying and production of 10 episodes of TV program on refugee stories addressing the mass public in collaboration with CNN Türk, conducting quantitative and qualitative surveys with refugees and host communities to gather statistical data and background information on awareness of EU action towards the Syrian crisis and refugees in Turkey; Organized a Digital Film Festival “World Refugee Day" and video mapping show shown on Galata Tower with participation of 10.000 people.

Analysed Turkish communication environment and target groups; identify KPIs; contract and project management; management of other comms non-key experts, project staff and third-party teams; design and organization of seminars, study visits, local press meetings, physical, digital and hybrid events; development and implementation of communication strategy and campaign; management and coordination of mass media relations; production and broadcast of public spots addressing the mass public on TV shows and programmes (11 national channels, 164 times); conducting ethical awareness campaign in mass and social media; media monitoring services; management of content design, reporting and evaluation aligned with EU visibility rules; management and content development of of social media accounts and strategy of the beneficiary.

Analysed Turkish communication environment & target groups; developed/implemented communication strategy and awareness raising campaign action plan; managed media relations and networking with national and local mass media in collaboration with municipalities for the promotion of the project; Coordinated/developed content for all creative works including 4 educational animation videos 2 promotional videos, display adv and promotional materials; organized the digital opening ceremony of the project.

European Union “Technical Assistance for Strengthening the Management Capacity of the DoEUI for the 2nd Implementation Period and Capacity Building for the End-Recipients” Project: Analysis of the Turkish communication environment and target groups; developed/implemented the communication strategies/plans and dissemination activities for the project & ESOP; identifying stakeholders/key messages, lead the development of creative works; provision of training on communications and EU visibility rules for IPA unit at the Ministry of Environment and Urbanization; Developed comprehensive social media strategy; managed mass media relations; dialogue and interaction with conventional and digital media; coordinated the development and design of visibility materials.

Strengthening the Institutional Capacity of Court of Cassation Project : Designed/developed communication strategy to raise awareness on the improved functions and working procedures of the Court Cassation; Designed/developed a comprehensive social media strategy to enhance visibility and outreach to court users and general public; supported management of social media accounts and strategy of the Court.

Contract and project management; management of project experts, backstopping and third party teams; Developed/implemented the overall communication and public diplomacy strategy to support and promote EU’s Refugee Assistance in Turkey; project visibility and public diplomacy; Analysed Turkish communication environment and target groups; identified KPIs; determined strategic approaches/key messages; Assisted the FRIT contributing to its management managing crisis communication strategies and mass media relations; dispelled the myths and misconceptions regarding the refugee issue across the country; Supported overall management the institution’s social media accounts including publication of social media posts; supervision and management of design and implementation of 10 episodes of TV programme addressing the mass public about the Syrian refugees in Turkey on Habertürk TV; organization of 3 press trips in Turkey with the participation of EU journalists; strategic advice on EU support to refugees in Turkey; coordinated the production of visibility identity tool kits and publicity materials on the priority areas (education/health/human rights etc.) and in line with EU visibility guidelines.

Developed/implemented communication strategy and action plan; conducted overall communication activities; implemented awareness raising activities with universities and mass media; Designed/coordinated visibility materials in line with EU visibility guidelines; provided TA on capacity building through training programme; ensured effective communication with climate-related stakeholders.