Balaji K

Act as the primary technical consultant for key strategic accounts, ensuring seamless campaign execution. Provide pre-sales and post-sales technical support, optimizing campaign setup for maximum performance. Analyze and interpret campaign data, identifying areas for improvement and implementing data-driven solutions. Troubleshoot campaign underperformance, discrepancies clicks, impressions, conversions, and delivery issues. Collaborate with external verification partners to ensure brand safety and fraud prevention. Work closely with sales, product, and engineering teams to address technical issues and enhance customer satisfaction. Lead the EMEA Brand Lift initiative, offering deep insights into audience engagement and ad effectiveness. Mentor and train new hires, helping them adapt to platform tools and campaign best practices. Tools : Dv360, DCM, Meta

Managed full-cycle digital ad campaigns, ensuring precise execution and performance tracking. Conducted in-depth media planning and strategy development, aligning campaigns with client goals. Reviewed media plans, implemented necessary changes, and optimized ad creatives for better engagement. Set up and maintained campaigns across multiple platforms (GAM,DCM,DV360, Yahoo DSP, Meta and other DSP's). Analyzed and reported campaign performance, providing actionable insights to improve ROI. Developed A/B testing strategies to refine audience targeting and maximize conversions. Executed programmatic ad buying strategies and monitored campaign pacing to ensure budget optimization. Provided technical troubleshooting support for creative assets, tracking links, and ad delivery issues. Led training sessions for junior team members and ensured adherence to best practices in campaign execution.

Managed social media campaigns for top brands across platforms like Meta, LinkedIn, Pinterest, and Snapchat, DSP and DCM Designed and launched paid ad campaigns, ensuring alignment with KPIs and marketing objectives. Performed daily monitoring and optimizations to maximize engagement, conversions, and ad performance. Conducted audience segmentation and targeting, leveraging demographic and behavioral data. Implemented tracking mechanisms (UTM parameters, conversion pixels, third-party tracking) for data accuracy. Assisted clients in resolving advertising technical issues, including ad disapprovals, billing errors, and tracking discrepancies. Provided comprehensive reports and insights using Google Analytics, Datorama, and Salesforce. Led QA and compliance checks, ensuring campaigns met platform guidelines and best practices. Assisted with social media listening and brand reputation monitoring, identifying areas of opportunity for engagement. Collaborated with cross-functional teams to enhance campaign execution and process automation.

Managing the social media accounts (Facebook, Instagram, LinkedIn, etc.) Create and schedule posts, track engagement, and analyze performance Conduct keyword research and support SEO strategies Assist in Google Ads, Facebook Ads, and other paid campaigns Monitor website traffic using Google Analytics Collaborate with the content team for blog and website updates Stay updated with digital marketing trends and best practices Basic understanding of SEO, SEM, and SMM Knowledge of Google Ads and Meta Ads (Facebook, Instagram) Familiarity with Google Analytics and social media insights Strong analytical and communication skills