Bala Chendil P

Berar Finance, is deposit accepting NBFC, with strong presence in Two-Wheeler Finance, and expanding in MSME Segment, backed by experienced Promoters along with Amicus Capital Partners,MAJ Invest Denmark, Abler Nordic Norway and First Bridge being PE Investors. As a CTO, I own the Technology, Transformation & Digital Functions.

Anur Tech, offers AI powered Customer Onboarding, Verification, Communication Automation, Sales Automation Solutions leveraging Digital & Gaming Technology in BFSI Space. Anur Tech is incubated by Alterstep Technologies & AIG Direct LLC being prominent Institutional Investor, having significant presence in Life & Health Insurance space with > 50% of Life Insurers & > 60% of Health Insurers in India, adopting Anur Tech’s communication platform. I was instrumental in expanding Anur Tech’s markets in Lending , Banking and Financial Services segments in India, Indonesia, Philippines & SE Asia. I have worked in the capacity of CEO between Sep 2023 to Aug 2024. Between Sep 2024 to Jan 2025, I have associated in the capacity of Strategic Advisor (Consultant).

Part of Ambit Group, Ambit Finvest is a systamatically important NBFC with focus on SME & Retail segment. Joined Ambit Finvest with the responsibility of transforming conventional lending model to technology based lending platform by leveraging Process Automation and Digital Technology. Automated Sales, Lead Generation and CRM (Salesforce) processes as well as several internal processes including rule & score card based credit evaluation, improved reporting & financial governance and strengthened organizational Business Continuity Planning. Minimized cost of operations and improved overall productivity. Created a seamless work anywhere environment, ensured effective remote management. As a Business Head - Digital Lending, since June 2021, had the opportunity to roll out Industry First Straight Through Process (STP) Customer Journey in Mobile App & Web Platform by adopting new age technologies (AI/ML, analytics), automated workflow(robotics) & APIs for maximum loan eligibility based on data pull from Bureau, Banking & GST Sources, with algorithms built to triangulate data points from KYC, Bureau, Banking & GST data sources to mitigate risks, Ambit Finvest is first NBFC to achieve this feat in Business Loans (MSME). My primary KRA is to build Business Loan AUM through Digital Marketing and forge partnerships with Market Places & Digital Aggregators.

Director of an innovative B2B2C Start-up, engaged in payments, eKYC, last mile logistics businesses and building Alternate Customer Profile based on Machine Learning (Artificial Intelligence) with focus on BFSI and e-Commerce sectors. Created and executed business model of SmartSAPS with the objective to build alternate customer profile by capturing payment transactions and lifestyle purchase data. Forged strategic alliances to be eKYC Service Provider to Wallet Company, Payment Service Provider (PSP) to large banks and Last Mile Logistics Support Provider to e-Commerce Company Formulated operating model to on-board Micro Entrepreneurs (ME) with revenue sharing agreement on AI platform to execute eKYC, support last mile logistics delivery and on-board offline merchants for UPI based POS.

Growth Path: Feb 13 - Jan 16 : DGM (EVP) & Zonal Head, West - Retail, SME, Corporate, Credit Apr 12 - Feb 13: SVP & Regional Head, West - Retail, SME, Corporate Jun 11 - Mar 12: SVP & Regional Head, West - Branch Banking, Acquisition & Distribution Mar 09 - May 11: SVP & Regional Head, Mumbai, ROM & Goa - Branch Banking, Acquisition & Distribution Associated with the Private Sector Bank for 7 years, I joined as a part of the core team as SVP & Regional Head for Branch Banking, Acquisition & Distribution for Mumbai, Rest of Maharashtra and Goa Region. Set up branches, direct channels (digital / alternate) from scratch. Transformed as the top most region across liabilities, life & general insurance, gold loan and wealth products. Implemented seamless branch banking channel; generated revenue from wealth products distribution and cross-sell of Retail Asset & SME products. The bank branches took leadership position in total liabilities growth over major private banks within 2 years. West Region per branch productivity in wealth products was rated the highest in the Banking industry. Promoted as Regional Head of the entire Western Region including Gujarat. Migrated customers to direct channels and enabled the West Region to be rated as No.1 region PAN India in customer product holding ratio. Elevated as Regional Head for West in 2012, handled Retail, SME & Corporate business verticals including Branch Banking under new traditional Branch Centric Business Model. Managed total business size of INR 50 Bn (USD 750 Mn). Rose to be DGM (EVP) & Zonal Head for West for all Business Verticals including Credit function in Feb 2013 and subsequently managed NPA & Recovery function for West from Oct 2013 onwards. Awarded by the Board for being key performer of the bank.

Growth Path: Jul 08 - Feb 09: Deputy Regional Head – MEMSA Feb 06 - Jul 08: India Business Head Associated for 3+ years with a leading Indian General Insurance Company, JV between Tata Group & American International Group (AIG). I joined as India Business Head, worked as a part of AIG Voluntary Employee Benefits (Work Site Marketing) Worldwide Core Strategy team, handled distribution of retail accident & health products to employees (salaried segment) and ensured top and bottom line improvement. Managed business with high combined ratio and low top line gross premium. Successfully turned around the unit into profitable unit with low combined ratio and four-fold growth in top line gross premium. - Introduced initiatives; reduced policy issuance turnaround time & cancellation ratio and direct & indirect costs and enhanced operational efficiency - Instrumental in automating billing & collection processes and improving collection efficiency - Awarded by the Worldwide Leadership team for substantial business growth In addition to Indian operations, I handled additional responsibility of managing business for Middle East, Mediterranean & South Asia (MEMSA) region as Deputy Regional Head. - Indian operations emerged as largest in MEMSA Region and amongst the top countries worldwide

Growth Path: Sep 05 - Jan 06: Regional Head (Sales) - Investments (Liability & Wealth Products), Mumbai Nov 04 - Sep 05: RSM - Corporate Salary Accounts, Mumbai Oct 03 - Nov 04: RSM - Corporate Salary Accounts & Retail Institutions (TASC), Madurai Sep 02 - Oct 03: Branch Head – Madurai Associated with ICICI Bank for 3+ years. Recruited as Branch Head for KK Nagar Branch, transformed a conventional branch to a new age model branch in Madurai post merger of Bank of Madura with ICICI Bank. Led the branch in being one of the top most branches PAN India. Won the prestigious CEO Star Performer Award in 2003. Awarded by the board for being key performer of the bank. Handled Corporate Salary Accounts & Retail Institutions (Trusts, Associations, Societies and Club) as Regional Sales Manager of Madurai and increased liabilities base and acquisition rate. Deputed to Mumbai as Regional Sales Manager for Corporate Salary Accounts. Acquired new clients, maintained the existing relationships and met liability & wealth products targets. Promoted as Regional Head (Sales) for Investments & Services for Mumbai region. Managed distribution of wealth products (Mutual Funds, General Insurance, Equity IPO, Gold and Forex) to the Corporate and Institution Segment. Managed the largest Mutual Fund portfolio worth INR 50Bn (>USD 1Bn).

Handled franchise development of the Public Internet Centers for Tamil Nadu. Effectively added several new franchisees for Tata Nova Internet Cafe Brand.

Steered sales of Refrigerators and Washing Machines across Tamil Nadu and successfully achieved the assigned annual target.

Commenced career in Tata Finance Ltd. (the largest NBFC at that point of time) as Management Trainee. Rose to be Assistant Marketing Manager and handled car loan business for Concord Motors’ dealership and DSAs in Chennai.

Completed Fintech Residential Program under Executive Education

Completed both Post Graduate Diploma in Business Administration (PGDBA fulltime) (MBA equivalent) & Chartered Financial Analyst (CFA) at Chennai Campus of ICFAI Business School; CFA charter is affiliated to ICFAI, Hyderabad