Azeem Falade

I’m a data analyst with experience working end-to-end across analytics problems, including acquisition, retention, and customer behaviour. I focus on both answering key business questions and identifying opportunities for growth. I’ve applied these skills in subscription-based businesses, partnering closely with teams across marketing, product and CRM. My work involves proactively exploring data, uncovering insights, and shaping analytical approaches — turning open-ended problems into clear analysis, actionable recommendations, and measurable outcomes. This includes cohort and behavioural analysis, performance and ROI evaluation, and ongoing KPI tracking. A core part of my role is bridging the gap between technical analysis and business decision-making. I’m confident working in SQL and BI tools, but I place just as much importance on communication — translating complex data into clear narratives, visualisations, and presentations that resonate with both non-technical stakeholders and senior leadership