Andrew Wang

• Develop and execute go-to-market plans, spanning various disciplines, for features, live events, and version updates within the SunnyFit project • Lead organic/paid user acquisition and retention strategies across Email, SMS, Push, and social media in collaboration with the marketing operations team • Drive data-driven content strategies and live service events for SunnyFit, ensuring effective development, execution, and analysis • Established a dynamic LiveOps team and processes dedicated to ongoing content generation, customer support, and incorporating feedback into software updates • Authored and localized product requirement documentation based on industry best practices and sales/marketing data • Led off-site development team in localizing key features and UI/UX for North American users

• Work with the Co-Founder to develop and implement short-term and long-range strategies, operating business plans, policies, budgets, and programs to drive company growth • Develop new approaches, policies and procedures, and create a structure and environment that will enhance our affiliated/partner companies' business objectives • Scale eCommerce DTC models and platforms for partner/client inventory-based businesses • Create and articulate a strategic vision clearly and persuasively both to internal colleagues and external partners/clients • Lead a team of up to 25 employees, across multiple time zones, provide inspirational leadership, and ensure communication of company priorities, goals, and status updates across the organization • Align the commercial and creative agendas in building brands for partners and clients

• Identify and assist with business, client, and vendor development opportunities, client educational programs, and public relations initiatives in the local and regional eCommerce/business communities • Develop, plan, and provide marketing direction on in-house brands and business entities • Prepare marketing materials, including PowerPoint presentations, for current and prospective clients/partners across multiple industries and disciplines • Spearhead or take part in client/partner proposal meetings and discussions • Liaise with internal and external international teams to develop client-specific eCommerce marketing & supply chain solutions for the US market • Research regional eCommerce market and international industry trends in order to identify client development opportunities and coordinate development of marketing literature • Prepare agreement outlines, terms, and details to collaborate with lawyers in finalizing deal-ready paperwork

• Created marketing campaigns for new PS4/Switch/PC game releases • Oversaw voice direction in-studio and remotely • Developed partnerships with overseas studios for game releases in NA • Designed marketing & packaging elements for physical and online products (PS4/Switch/PC/SNES) Titles: • Party Planet (Nintendo Switch) • Heavy Fire: Red Shadow (PSVR, PS4, PC) • Bubsy: The Woolies Strike Back (PS4/PC) • Raiden V: Director's Cut (PS4/PC) • Unholy Knight (SNES)- http://amzn.to/2rCyC18

• Acquire business partnerships with mobile app developers/publishers for app monetization • Develop and expand relations with clients from around the world • Devise business strategies from market research and user data • Plan initiatives with marketing team to boost brand outreach in the Adtech world.

• Successfully launched two brands: Humongous Entertainment and Retroism Games • Launched multiple physical products from inception to launch • Responsible for strategy and execution of all marketing campaigns • Directed work of internal and external content creators • Wrote and produced marketing videos and articles Titles/Products: • Zotrix (PS4) • Garfield Kart (3DS) • Paddington: Adventures in London (3DS) • Humongous Entertainment games - 35 SKU’s (PC/iOS/Android) • Retroism-branded retro games - 54 SKU’s (PC) • Bubsy Two-Fur (PC) • SEGA-Branded mobile accessories (Physical Product) • Hyperdimension Neptunia Re;Birth Limited Edition Trilogy Pack (Physical Product/PC)

• Directed two and produced four Nintendo 3DS titles from inception to launch with external overseas team • Oversaw budgeting and scheduling for ongoing projects • Maintain game design documentation, graphic approvals, and quality assurance deliverables • Designed all marketing and packaging elements for both physical and online products Titles: • Raiden IV: Overkill (PS3) • Mamorukun Curse! (PS3) • Zombie Slayer Diox, Samurai Sword Destiny, 3 “Johnny” Series games (3DS) • Chuck E. Cheese's Party Games, Playhouse, Game Room, Arcade Room (NDS) • Scourge Outbreak (X360) • Elminage Original (PSP)

• Packaging/advertising design, product quality evaluation, and product submission. Titles: • Raiden IV (X360) • Way of the Samurai 3 (X360/PS3) • Rock of the Dead (X360/PS3) • Monster Rancher DS (NDS) • Pucca Power Up, Monster Racers, Puzzler World 2, 3 “Smart” Series games, (NDS) • Domino Rally, Ultimate Shooting Collection, Army Rescue (Wii)

- Designed and created in-game assets for the main character and various boss characters for PSP title. - Created in-game FMV concept art. - Worked with engineers in building proprietary game engine & middleware. - Worked in QA process for gameplay testing, and bug fixing of level design.