Aves Valerio

I have been pooped on by numerous birds throughout my life. Most recently it was a hummingbird which was actually sort of impressive. Most famously it was during a particularly traumatic yet fateful recess in the fifth grade when a whole goose poop fell from the sky and landed directly in my mouth. Some people would tell you that being pooped on by a bird is good luck. I’m here to tell you, from experience, that it’s really not. It’s just kind of gross and inconvenient. Some people would also tell you that they’ve got the secret to successfully scaling DTC brands. They’ll tell you that their strategies are stronger, more strategy-y than any other strategy out there. Those same people are most likely going to give you all the same talking points, they probably won’t mention bird poop at all on their LinkedIn profile (lame). They’ll tell you that building a successful DTC brand is easy if you follow a certain set of rules. I’m here to tell you, from experience, that it’s really not. It's actually really difficult while simultaneously being one of my favourite things to do. I love breaking rules and creating content and brand strategies that truly stand out in the marketplace. I'm deeply interested in how culture impacts consumerism and vice versa. The media landscape has and will continue to shift. It takes more content than ever before to make an impact, feedback cycles are getting shorter and shorter and diversifying your media mix could make or break your growth for the next few years. I started my career at 15 when I accidentally became a political strategist (it's a long story). I was running election campaigns before I could legally vote in them. It was after over a decade of experience in multiple countries that I retired from that world and came over to the universe of DTC. I have worked with big brands, I have worked with small brands. I have helped drive significant growth (+349% ROAS YOY) and made some ads that even Meta comment section dwellers have loved. I'm now the host of the podcast Ad-venturous where I explore culture and ads on a weekly basis. I still work with as many brands as possible as I believe that the real secret to success comes from consistent experience. Getting out there, trying things, failing, winning, all of it. Or maybe I am just very lucky and the bird poop is working.