Aubrey Arena

• Conducted competitive research and collected extensive data included in a competitor insights deck delivered to the client on a monthly basis. • Planned, negotiated, implemented and stewarded broadcast TV and radio buys (which included added value promotions and sponsorship programs) for different clients, across multiple markets including the Tampa DMA. • Experienced in Strata (View, SBMS, Eleven, sTraffic), Vivvix, Pathmatics, MediaRadar, Microsoft Office, OneDrive Primary Clients: Hertz Car Rental, Visit Tampa Bay, Badcock Furniture & More, Valspar Championship (PGA), Tampa General Hospital Secondary Clients: Revibe Men's Health (2022) PODS Commercial (2022 prior), Anti Human Trafficking (2022 prior), Food Bazaar (2021 prior)

• Planned, negotiated, implemented and stewarded broadcast TV and radio buys for multiple clients, across 6 markets throughout the state of Florida (both General and Hispanic markets). • Communicated client expectations with vendors daily to ensure delivery for all campaign objectives. • Projected and analyzed Nielsen consumer data to help plan and execute TV and radio spot buys. • Developed, executed and managed added value programs, sponsorships and other promotional opportunities for both TV and radio campaigns. • Organized and developed trainings for the on-boarding of new team members. • Experienced in Strata (View, SBMS, Eleven), G Suite, Microsoft Office

• Assisted the Broadcast Buying Supervisors, Senior Media Buyers and the Media Department in a wide variety of tasks required for the daily monitoring of broadcast TV and radio campaigns. • Tracked daily and weekly TV and Radio clearance levels and compiled posting data for all client campaigns. • Evaluated make goods and collaborated with vendors to maintain placed media schedules. • Assisted with The Florida Lottery, Pinch A Penny, LEGOLAND Florida, LEGOLAND Discovery Centers, The Florida . Aquarium, Your CBD Store, GTE Financial, FDHSMV, Metro Diner, FDOT and Spray and Forget.

• Met with current and prospective clients. Collaborated with Mrs. Eckley and Mrs. Hasler to strategically execute client campaigns. • Researched and planned social media content according to client-specific needs. Assisted with media buying, including reconciliation of invoices, research, and potential placement. • Coordinated media planning efforts including cataloging editorial calendars, promotional calendars and local events. • Was responsible for client content management, including publishing blogs and vlogs to client websites, transcribing videos and optimizing content with keywords for search engine optimization.

• Assisted with developing a social media schedule • Collaborated on advertising and marketing objectives, strategies and executions. • Used Facebook and Instagram sponsored posts to create brand awareness.

Answered phones, filed new case information as well as closed old case files, reviewed Depositions and wrote Demand letters to the State Attorney's Office as well as attending many court dates alongside Mr. Arena.

• Secured clothing and furniture consignors, sold merchandise, worked register, answered phones, and handled confidential customer information. • Sharpened my interpersonal skills through vast exposure to the demands of effective customer service and efficient sales techniques.