Assem Shalabi, CIM

CME accredited events across GCC region, North Africa, Levant and Turkey.

•Strategic management and growth of specialty pharmaceutical portfolios through KOL engagement, territory planning, and advanced sales execution. •Promote immunology and specialty therapies including Enbrel, Xeljanz, and Cibinqo to top rheumatologists, gastroenterologists and dermatologists. Develop strong partnerships with Key Opinion Leaders (KOLs) to drive prescription adoption and brand loyalty •Execute territory business plans to increase market share, revenue growth, and product penetration. •Recognized as Pfizer ELI Immunology Sales Star 2024. (250% Ach in 2024, 70% YTD G%) •Achieved the highest YTD G% within Pfizer ELI Immunology BU 2024.

This is a 1-year Growth Gig. As MENARA Enterprise Marketing and Insights Manager, I will be supporting the below; Develop marketing strategies that align with MENARA’s goals. Manage & execute campaigns across various digital channels, including email, websites, Yammer, and on-site display advertising. Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs). Conduct market research and analyze trends to identify new opportunities and improve campaign performance. Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience. Stay up to date with emerging digital marketing trends and technologies.

Working alongside Sr PX Manager - Global Talent Pipeline Team to define, address and create engagement activities and recourses for colleagues across the organization to get more information on cross-functional opportunities and get to better know about all functions at Pfizer. Growth experiences provided being part of this Gig: Project management - Stakeholders management - Global collaboration and communication.

As netGROWing ambassador, I support comms and engagement for a new platform across the organization, this includes: •Supporting in global comms. •Adapting marketing assets according to local/ regional/ site/ division need. •Facilitate demo sessions/ lead open hour sessions to introduce the platform.

•End-to-end management of complex therapeutic portfolios driving market leadership across public and private healthcare sectors. •Promote internal medicine and rare disease products across cardiology, vascular surgery, and public healthcare institutions •Manage strategic accounts and high-volume prescriber networks within Alexandria territory. •Claimed and maintained market leadership for Eliquis in Alexandria PVT market. •Enlistment of Eliquis in key strategic public accounts. Strong track record of solid achievements over 5 years. •Led the launch activities of Vyndamax in Egypt 2023.

Work closely with PX manager on Egypt’s Communication and Engagement plans.

ELI-GCO Training champion developmental assignment led by ELI Training department for one year. Key Competencies / Development areas the training champions exposed to: • Functional/Technical Skills: Facilitation skills , Training Needs Analysis, Designing and Developing Learning, Evaluation and Linking Training Objectives to Business Outcomes. • Cross-functional and Cross-business relationships: Working across functions and communicating with different business partners • Holds People Accountable: ensuring stakeholders contributes to training deliverables • Seize accountability: can be counted on to exceed training goals and objectives successfully • Change agile: able to shift gears comfortably • Commit to One Pfizer: can inspire and motivate peers

EFE | Egypt Education For Employment Foundation is an Egyptian NGO that seeks to bridge the gap between youth & the private sector through market-driven educational programs connected to respectful job opportunities that abide by the Egyptian labor law.

Partnership between EPSF-Alex and CITL.

Certificate in Professional Digital Marketing by CIM. .studying Applied Marketing, Planning campaigns and digital marketing techniques)